關於 customer engagement ，我們在網路上蒐集到這些相關的討論、資訊與評價

「customer engagement」的推薦目錄：

關於customer engagement 在 Facebook 的最佳解答
關於customer engagement 在 Vietcetera Facebook 的最佳解答
關於customer engagement 在 Facebook 的最佳解答

關於customer engagement 在 Dickson Chai Youtube 的最佳貼文

customer engagement 在 Facebook 的最佳解答

2021-06-28 21:25:10 有 133 人按讚

《今日嘅HR 就應該係咁樣》

話說上星期五PROHR Gathering，我哋邀請咗尹祖伊博士嚟同我哋玩LEGO®SERIOUS PLAY®，其中最後一個遊戲就係要我哋砌一件代表自己HR department嘅物件，上面要有3個特質，然後再將呢3個特質寫喺memo紙上。

大家喺Lego上發揮嘅創意我就唔多講喇，甚麼環保設計、4隻腳嘅鴨、有腳冇身嘅人、仲有對設計嘅堅持⋯⋯真係非常有趣，最精彩就係memo紙上面所寫嘅HR特質。

Gathering完咗之後我特登將幾十張memo紙收返返嚟，星期日喺屋企拎返出嚟分門別類，發現大家嘅想法其實都幾相近，我精選咗16張memo，可以話係現今HR都必須具備嘅特質：

1.Leader

HR是跟隨者的時代已過，不能看輕自己，必須先將自己定位為領導者去思考。

2.People-oriented

相信以人為本、尊重同事，有助保持競爭力。

3.Strong Business Mindset

懂得從商業角度思考嘅HR就已經係另一個層次。

4.Profit Center

擁有商業思維嘅HR能從cost center脫變成profit center。

5.Humanity

凡事人性化一點，就如Netflix前CTO所說，當你將員工視為成年人，你會發現不一樣。

6.Visionary

HR唔再係follower，必須同高級管理人員一樣有遠見。

7.Agile

環境變得好快，思考必須永遠保持彈性。

8.Appreciation

如果想做好Employee Engagement，懂得欣賞你嘅同事係不可或缺嘅因素之一。

9.Self-motivated

保持積極，做好榜樣，員工才會跟隨你。

10.Teamwork

一間公司冇teamwork如何生存？HR責無旁貸。

11.Reliable

做個可靠嘅HR，令其他部門主管都相信你可以幫到佢。

12.Open

抱持開放思維，接受新事物及不同意見。

13.Grow

HR好多嘢要識，一定要持續學習，明白不進則退。

14.Customer-oriented

今日HR唔止要做內部CS，更要了解外部顧客，先可以幫到公司嘅業務。

15.Engage

Employee engagement係一個重要嘅課題，因為佢可能係解決好多HR問題嘅終極方案。

16.Show care

如欲成功，必先關心你的員工。

以上都係今日做HR嘅重要特質、應有嘅態度，相信能夠抱住呢種心態，必會係成功嘅HR。好多謝你哋呢班PROHR，今次gathering我又學到好多嘢。

如果你都想嚟一齊學習交流、一齊進步，我哋每個月都有對HR非常有價值嘅活動，可以click下面條link了解下PROHR Community。

⚡️如想參加活動請預早登記成為PROHR，因名額有限，通常好快滿額～

👉🏻PROHR Community: http://bit.ly/pro-hr-community

————————————————————
緊貼 #HR小薯蓉 Facebook專頁更新，設定HR小薯蓉為搶先看

Tags: customer engagement HR小薯蓉

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customer engagement 在 Vietcetera Facebook 的最佳解答

By Vietcetera

2021-06-23 12:30:54 有 17 人按讚

Tại Podcast Vietnam Innovators tập 31, Gunneet Singh Bally, Head of Products & Customer Engagement tại Übank chia sẻ về các lợi ích mà ngân hàng số mang đến cho người Việt.

Tags: customer engagement

Vietcetera

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Góc nhìn mới về Việt Nam.

Vietcetera - Góc nhìn mới về Việt Nam.

customer engagement 在 Facebook 的最佳解答

2021-04-15 20:56:35 有 38 人按讚

招聘市場推廣人手(1位)

Marketing Officer
Responsibilities:

Assist the Head of Marketing in carrying out various marketing strategies and tasks, including:

Formulate marketing strategy to strengthen brand positioning;

Formulate and co-ordinate all kinds of marketing campaigns and PR events in line with the company brands and product initiatives;

Monitor and control annual marketing budget for all marketing activities;

Implement video productions end-to-end from idea generation, script writing, video shooting to editing for achieving marketing objectives;

Create social media contents to build customer engagement;

Conduct Pull Marketing activities through online platforms with SEM & SEO to achieve customer acquisition;

Liaise and negotiate with different media channels from production to media placement;

Manage agencies and vendors to maximize the efficiency and quality of production works;

Manage daily and ad hoc marketing tasks such as artwork and collaterals adaptation;

Requirements:

Degree holder or equivalent, preferably major in Marketing / Communications / Journalism or related disciplines;

Minimum 3-4 year’s relevant experience in marketing in the property, finance, luxury products or private bank industry;

Hands-on experience in copywriting for social media content, website content and email marketing content is highly preferred;

Knowledge in AI/Photoshop and Adobe Premiere;

Experience in acquisition campaign implementation (ATL/BTL/Digital);

A good team player with solid interpersonal skill to deal with both internal and external parties;

Detail-minded, energetic, proactive and creative;

Proficiency in spoken and written English and Chinese;

Pro-active team player; Good creative thinking and able to think outside the box.

Immediate available is preferable for this position. Please send your full resume with availability, current and expected salary via email to hr@bwfund.com
Please note that only short listed candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes

Tags: customer engagement

About author

customer engagement 在 Dickson Chai Youtube 的最佳貼文

By Dickson Chai

2021-03-22 13:05:27 有 126 人看過有 7 人喜歡

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

Dickson Chai

About author

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' ‍. Takeaway: To learn from this customer engagement example, aim to go beyond your customers wants by studying customer activities and ...

#95. What is a customer engagement manager? Roles and Skills of ...

A neat customer engagement strategy is important for business, but it can't be operated without a competent customer engagement manager to ...

#96. Customer Engagement & Experience Services | Verizon

Customer engagement and experience services. Engage customers with personalized and seamless experiences by blending human and artificial intelligence.

#97. Verint: Customer Engagement Leaders

Verint is a global leader in Customer Engagement. Customer Experience experts in Automation, AI, and Cloud. Security and Intelligence mining software.

#98. What is Customer Engagement: Strategy, Examples, and Tips

Why Is Customer Engagement Important? · B2B customers are more emotionally inclined · There is a 50 percent more chance of B2B customers to buy ...

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