The scarcity principle dictates that the more difficult a product is to obtain, the more valuable it becomes to the consumer. ... <看更多>

When people think that something is rare or only available for a limited time, they will tend to act fast to secure that scarce item. ... <看更多>

SCARCITY PRINCIPLE Brewed in collaboration with Kansas City's famed BKS Artisan Ales, Scarcity Principle is a hazy IPA showcasing Citra Cryo and T-90,... ... <看更多>