帶你一次解析CPM、CPC、oCPM、CPA 使用時機與差異( 特別針對oCPM、CPC 有進一步說明 ) ... <看更多>

【Facebook廣告】CPC、CPM、oCPM、CPA?? 這麼多種廣告出價模式該怎麼選? 本文介紹各種出價模式，比較優缺點以做最佳判斷；另外也教我們如何選擇行銷活動的目標~ 實在 ... ... <看更多>

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oCPM simply means bidding for an optimized action on Facebook. It's using Facebook data to improve our results. CPM means bidding for ... ... <看更多>

Default Facebook will choose oCPM for all your campaigns. oCPM is a bid type which helps you automatically optimize for your goal. You could see ... ... <看更多>

oCPM 的英文全称是Optimized Cost Per 1000 Impressions，意思是优化后的CPM。oCPM实际上相当于一个虚拟的运营投放专员，它拥有多维度的、实时反馈 ... ... <看更多>

oCPM, or Optimized Cost Per Mille, is Facebook's most flexible ad bid type to date. This CPM hybrid, allows an advertiser to set max bids ... ... <看更多>

Since oCPM, CPC and CPA bidding merged into Facebook's new optimized bidding setup, people have been shell-shocked of where they went. ... <看更多>

OCPM - Optimized Cost Per Click, this means facebook will charge you for every 1,000 impressions. The difference here facebook will show the ads to people ... ... <看更多>

Optimized Cost-per-Mille (oCPM) – you pay per 1000 impressions but, on top of that, you are able to define which action in the conversion ... ... <看更多>

oCPM is unique in the way that it allows you to bid on impressions but at the same time optimize toward offsite conversions. It requires ... ... <看更多>

In the spirit of testing, I want to revisit an old subject; oCPM v. CPA bidding on mobile app install ads. Facebook is no doubt tweaking ... ... <看更多>