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Maragang Hill, perfect view at every angle. 💯
Two trails lead to the peak of Maragang hill. One takes more than 1.5 hours and the other takes about 6 hours for a return trip. But both trails offer scenic hikes with breathtaking views of Mount Kinabalu when you reach the top.
📽️ IG: @haziqphotovlog
📍 Maragang Hill, Kundasang
#sabah #borneo #malaysia #tourism #photooftheday #nature #fun #photography #beautiful #enchantingsabah #travellater #traveltomorrow #hiking #mountain #mountkinabalu
How about taking a wefie with the face of Akinabalu? 😁
If you are planning to climb #MountKinabalu, don’t forget to stop by at this spot where you can see a face on St. John’s peak. They say the face is more prominent during sunrise. 😊
📸 IG: @battaklallo
📍 Mount Kinabalu
#sabah #borneo #malaysia #tourism #photooftheday #nature #fun #photography #beautiful #enchantingsabah #travellater #traveltomorrow #mountain #mountkinabalu
Saya anak Malaysia 🇲🇾
Malaysia is a beautiful land with beautiful people ! Merdeka! Let’s jump higher to the peak!
#merdeka
#ADaywithAlvin #AlvinChong
Ever wonder what happens behind the scene, and how Alvin is like at the recording studio? Here's a sneak peak for you!
Content by Alvin Chong
Video by Jie Feng
Managed by Shu Hann
*This video was pre-recorded in early May 2021 in compliance with the given safety measurement and SOP.
#AlvinChong
Instagram : https://instagram.com/alvinchong123
TikTok: https://vt.tiktok.com/yuBffF/
Twitter : https://twitter.com/alvinchong123
Facebook : https://www.facebook.com/alvinchong123
Artist Management
Celebrity360, Universal Music Malaysia
Instagram : @Celebrity360_official
For any inquiries : celebrity360@umusic.com
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
大家好，我來自馬來西亞
在艱難的2020年，我透過留學的方式來到了紐西蘭拍攝
為了完成這組作品，記錄下最原始純凈的中土世界自然風光
我花了10個月時間實現新西蘭南北島自駕大縱走，超過32000公里的旅程
Hello everyone, I am Yap Hui Phong from Malaysia.
In 2020, I filmed a video by studying abroad in New Zealand.
In order to complete these works, I recorded the most primitive and pure nature of New Zealand.
It took me 10 months to realize a self-driving trip across the North and South Islands of New Zealand. The total mileage exceeds 32,000 kilometers.
從北島的塔拉那基山，到南阿爾卑斯山的最高峰庫克山
從東海岸廣袤無垠的坎特伯雷平原，到西海岸郁郁蔥蔥的冰川雨林
我背著30公斤的器材上到高山之巔等待日出的到來
也在同一地點蹲守數日，只為等待落霞與孤鶩齊飛的一刻
我迷戀於波瀾壯闊的太平洋，也驚嘆世界上最大的星空保護區下的萬點繁星
我曾在38℃的炎熱高溫下熱淚盈眶，也在-12℃的刺骨寒風中瑟瑟发抖
From Mount Taranaki on the North Island to Mount Cook, the highest peak of the Southern Alps.
From the vast Canterbury Plain on the east coast to the lush and glacier rainforest on the west coast.
I carried 30 kilograms of equipment to the top of the mountains to wait for the sunrise.
Staying at the same place for a few days, just to wait for the moment when the sunset and the lonely bird fly together.
I am obsessed with the magnificent Pacific Ocean. And also marvel at the view of stars under the world's largest International Dark Sky Reserve.
I used to have tears in my eyes under the hot temperature of 38℃, and also shivered in the freezing wind of -12℃.
奔山赴海，只為心中的熱愛
無所畏懼，只因那不屈的執念
忘了有多少個夜晚，我癡癡地守候在三腳架前，等著將滿眼的星河燦爛一點點寫入相機裡
拍攝照片超過20萬張，不斷購買硬碟用以儲存檔案，經過1000多個小時的後期制作，最終精簡成這12TB的素材
也忘了有多少個夜晚，我伏案電腦前，一次次調整修改照片的每一個細節，常常不知不覺中发現窗外天色已微亮
I can go over the mountain and across the sea, just because I love and enjoying in filming.
I am fearless, just because of the unyielding obsession.
Forgot how many nights there were. I was waiting in front of the tripod to write the entire galaxy into the camera bit by bit.
I keep buying hard drives to store the files. I have took more than 200,000 photos and post-production more than 1,000 hours.
Finally reduced to this 12TB material.
I also forgot how many nights there were. I seat in front of my computer adjusting every details of the photo again and again. And often unconsciously find that the sky outside the window is slightly bright.
為了新西蘭最能代表春天的魯冰花，拍攝到完整的四季
我再一次申請延長留在新西蘭的簽證，守候蒂卡波湖畔半個月，只為捕捉到魯冰花盛開的那一刻
為了捕捉螢火蟲的美，我深入與世隔絕的深山洞穴，雙腳浸泡在溪流中三天才拍出想要的畫面，在這三天里都與螢火蟲為伴
In order to be able to capture the Lupins which represent the spring of New Zealand, and also to film the complete four seasons of New Zealand.
I applied for an extension of my visa once again to stay in New Zealand. And waiting by the Lake Tekapo for half a month, just to capture the moment when the Lupins bloom.
In order to capture the beauty of Glowworm, I went deep into the cave in the isolated mountain. My feet were soaked in the stream for three days before I took the picture I wanted.
而這部作品也成功獲得了8KRAW攝影大賽 第一名
在全世界最頂尖的團隊所辦的比賽，我很幸運拿到了夢寐以求的獎項
還要感謝精研國際 呂文元導演一直大力支持我的計劃
得到精研國際的支持讓我設備，技術大幅升級得以製作出高規格的作品
這也讓我更加堅定追求心中的熱愛，繼續去追逐我的夢想與創作
Fortunately, the film also successfully won the first place in the 8KRAW photography contest.
In the competitions held by the best teams in the world, I was lucky to have won the coveted award.
I also want to thank Director Wen-yuan, Lu of HD.CLUB CO., LTD for supporting my plan.
With the support of HD.CLUB CO., LTD, my equipment and technology have been greatly upgraded to produce high-standard works.
This also makes me more determined to pursue what I love and continue to work hard on my dreams and creations.
器材方面/Gear:
製作8K 的設備 Production 8K Equipment：ASUS ZenBook Pro Duo 15 UX581GV
Higrace 投入式漸層濾鏡系統：ZERO R0.6 | R0.9 | S0.9 | NDCPL32 | ND1000
YC 洋蔥熱狗滑軌 l 飛宇Qing l Vixen Polarie
Sony A7R4 | A7R3 | A7R2（MOD）
-Canon 16-35 F2.8 L ii
-Sigma 24-70 F2.8 Art
-Sony 100-400 F4.5-5.6 GM
-Sigma 14 F1.8 Art
-Sony 24 F1.4 GM
-Sigma 40 F1.4 Art
軟體Software:
LRTimelapse | Adobe Lightroom | Premeire l DaVinci Resolve 17 | After Effects | Media Encoder | Photoshop
若有縮時專案或8K縮時素材授權需求
If there is a time-lapse project or 8K time-lapse material authorization needs，Manufacturers are welcome to cooperate
LINE：yaphui96 Mr.Phong，馮先生
Email : yaphui01111740800@gmail.com
關於我的故事：https://www.youtube.com/watch?v=gFtcGnjyIEQ
臉書FaceBook : https://www.facebook.com/yaphui1996
INSTAGRAM : https://www.instagram.com/yh.1102/
音樂Music：Cassiopea - FullMix-15297
Maximum Impact Aurora 3149 - Look To The Stars 3149/7
影片歡迎個人非營利 FB 分享
