關於 product-market fit b2b ，我們在網路上蒐集到這些相關的討論、資訊與評價

美國知名網紅Kate Talbot＋阿雅談品牌、內容策略、內容行銷

直播：https://event.webinarjam.com/go/live/21/vo3lyaxfosksg

矽谷頂尖加速器500 Starups請我幫他們拉丁美洲五個國家的新創社群演講
媽呀！我的西班牙文不行耶～只會Hola! 👋 沒有啦，還好是講英文！

來吧！來看看拉丁美洲的人都問什麼問題！

First Topic: Brand.
Let’s talk about memorable brands.
Does every startup need to have one?
Which elements do you consider good brands have in common?
What is the best way to create and develop brand awareness? And how do you measure it?
Which startup do you consider does a good job with their brand, and how they built it? One example each.
In which stage you should start building your brand: before launching your product or after finding product-market fit?

Second topic: Content strategy.
Content vs Content Strategy. What's the difference between them and why a startup should think around strategy and not just content?
Why is it important to have a content strategy?
How a company should plan this strategy and who is responsible for this?
What to consider when planning your content strategy?
Paid and organic.
Channels.
Audience.
Content.
Once you have your strategy in place, how do you know if it's working properly? What should you measure and what tools do you recommend for this?

Third topic: Content for sales.
How can we use content to get conversions (leads, sales)?
Content helps to build trust to potential customers, what kind of content helps for this?
What kind of content do you recommend to turn leads into sales for B2B and B2C?
Producing content has always a cost, if it’s planned to impact brand awareness and also helps with sales, should you consider adding this cost to your CAC? (Blog posts, influencers, your social media, email marketing, youtube, videos, etc.)
How does content play a role in your SEO?

Building a startup is, in many ways, a race against time. For b2b startups, the challenge is sometimes magnified by several folds. Long sales cycles, endless reporting lines, and bureaucratic process all create a seemingly impenetrable wall of deterrents inhibiting your ability to collect valuable customer feedback and find product-market fit, all the while your runway continues to burn.

There are, however, several tactics that early-stage founders can implement into their sales approach to effectively shorten iteration cycles and maximize the probability of success.

1. Find the decision-maker and connect with them on the sale.
Most businesses will have an internal champion that's in charge of spearheading startup collaborations and implementation of new products and services. Identify and befriend this person as they will help you navigate the internal hierarchy. But also be mindful of who the ultimate decision maker is (may be the same person) and make sure they're always in the loop.

2. Simplify your offering to a very focused value proposition.
As a startup, focus is the key. In most cases, there should one critical problem that your one solution is solving. Any more than that and you risk involving more stakeholders, more reporting lines, more meetings, and more delays to closing.

3. Set clear deadlines and next steps.
Never leave a meeting without setting clear actionable steps and making sure both you and your client are on the same page. Don't be pushy but you can certainly push, gently but firmly.

4. Simplify contracts that reduce the risks.
Contract negotiation is often another big consumer of time. As mentioned, in this stage it's better to have a customer not none at all. Be mindful and vigilant of the fine print, but don't sweat the details if it's not mission critical.

5. Provide first class service from on-boarding to execution.
In the famous words of YC's founder Paul Graham: do things that don't scale. In the early stage, you should be focused on validating customer pain points and the correct solution to solve them. This will often entail high degrees of customization and 24/7 customer support and service. That's ok in the beginning, as you're still collecting feedback and will eventually move towards optimization and automation.

The final round deadline to apply for AppWorks Accelerator #20 is tonight at 11:59pm (Taipei): http://bit.ly/2PNExdH