#影像真心話
在疫情嚴峻的時刻,拍攝都暫停的話,影像工作者可以做什麼?
看影集電影是必須的,那好像是我們本能,各種題材片型我們大量攝取。
任何影像都是靈感的累積,對我們的創意、攝影、腳本和美學等等有很大的幫助。
但這次我不是來推薦片單的(要的話也可以找我啦😆)這次我是來推薦提案用的reference!
為什麼需要有reference 呢?有三個重要的原因:
1️⃣需要讓客戶了解有成功案例
很多時候我們需要借助前輩以及大師們拍的作品,當作說服客戶的第一步。
能被拍攝出來代表經過品牌方和製作方深思熟慮而後的製作,經過市場考驗叫好又叫座的作品就是你提案的神隊友!
2️⃣想像中的故事樣本視覺化
有時候說了很多你的創意和故事有多棒,但沒有「畫面」在客戶眼前就沒法聚焦,因為每個人對畫面的理解和聯想是不同的。
因此reference就會是你大致上的敘事風格和想呈現的畫面氛圍!
3️⃣Motion board 的準備功課
Motion board是所謂的「分場表」,也就是你會找到相對應的畫面去組合整體的故事結構,有助於在開拍前跟客戶對焦影像的畫面呈現。
當你找到相對應的案例的時候,之後就能省去漫無目的找畫面的時間!
在這疫情的時刻,我們可以來整理自己reference清單來做日後提案!
依影像製作需求,你可以分成依據影像時間長度或照你的喜歡分類,像是專訪影片、MV、微電影等等的類別,你的資料庫越多能發展出的創意就越多🙌🏻
幾年前我自己就開始整理了一份AD Referance List~提供給大家參考參考,每一支都有我愛的創意和美學,之後再來細聊我喜歡的作品XD:
https://docs.google.com/document/d/1e_TnTSVL3sKm9-8DfNj602gXyjTM6xc6xpAs8v_UIYA/edit?usp=sharing
在此非常感謝 @judge_ad 讓我接觸到這麼多好的廣告👍🏻👍🏻
我的習慣都會寫成一句話來說明這廣告的內容是什麼,以便我能快速理解我能呼應到客戶的reference有什麼👀
而我不喜歡做那麼細的原因是因為:
第一我懶的整理太細(絕對的誠實😂
第二是我在review的同時,相信宇宙在我看著看著的時候,會在我的腦袋裡激發不同創意的可能性~
在這裏也跟大家分享每次我最愛提,也超級想做的reference:
1.Mind the gap
「將愛人當時在月台相遇的聲音儲存在隨身碟,存的是聲音;也存的是愛」
https://youtu.be/_EK5N7sHwyQ
2.我的百變爸爸
「爸爸會變成各種角色來逗女兒開心,但唯一不變的是最愛女兒的爸爸。」
https://youtu.be/MDPXxc_4rsE
3.愛的練習曲
「以偽劇情片的方式拍攝一對夫妻相遇的故事,唯有愛的存在,才能讓我們同在。」
https://www.youtube.com/watch?v=SO-oydlW09A
由此可知我是個實實在在的劇情控和羅導粉(笑
我的理想也是想把動人故事跟品牌精神綁在一起🥰🥰
對品牌來說做branding銷量不會立即成長,但長遠來看深植人心的故事絕對是「加深品牌好感度」的利器!
你有什麼喜歡的影像作品嗎?歡迎留言讓大家來做reference😆
#說說真心話 #影像行銷 #疫情時期是累積refererence最好的時刻
同時也有3部Youtube影片,追蹤數超過6,070的網紅跑腿女孩,也在其Youtube影片中提到,#居家納涼特輯 #靈異影片 #鬼故事 農曆七月初一 ,跟上搞神馬的腳步, 參加他們首次發起的串連企劃,一起涼到心坎底! 認真感謝大家的觀看! (´▽`ʃ♡ƪ) 拍影片只是想分享我們和朋友所親身經歷的靈異怪事。 反正信者恆信... 不信者恆不信。絕對不是宣揚迷信喲! 喜歡的話請幫我們『按讚』,...
mind the gap故事 在 GOtrip 旅遊看世界 Facebook 的精選貼文
【台灣催淚廣告】英國倫敦真人真事《記憶月台》
2013年品牌Kingston金士頓推出一條7分鐘微電影廣告《記憶月台 A Memory to Remember》,改編自英國倫敦地下鐵的真實故事,英國婦人Margaret McCollum每天都到提岸站月台上聽亡夫Oswald Laurence的聲音 --- 「小心間隙 Mind the gap」……
Margaret 與丈夫Oswald 在這個地鐵站相遇,「Mind the gap」亦是他對她說的第一句話。後來他們戀愛、交往、結婚生子,牽手走過40個年頭。Oswald錄製的「Mind the gap」從1950年代後就開始在倫敦地鐵北線播放,2007年Oswald因心血管疾病過世。 「我知道就算他走了,只要我想他,我隨時可以走去聽他的聲音。」Margaret 說。
後來因為系統更新,Oswald的聲音被換走了。倫敦交通局得悉Margaret的故事後大受感動,並在提岸站換回Oswald版本的「小心間隙 Mind the gap」。
影片來源:Kingston Technology, Kingston Technology 中文 - 繁體
===============
▼10大聖誕燈飾!超美空中燈海
http://p.nmg.com.hk/cfhiy3
▼7大聖誕豪歎Staycation超抵優惠
http://p.nmg.com.hk/jklr08
===============
#英國 #台灣廣告 #倫敦 #真人真事 #記憶月台 #Mindthegap #感人廣告 #感人影片
mind the gap故事 在 Richie Koh 许瑞奇 Facebook 的最佳解答
Singapore’s leading media entertainment and content company MM2 Entertainment Singapore is delighted to announce the release dates for a slate of Singapore films for 2020 and 2021.
“We are extremely excited to share this slate of Singapore-made movies, including the first local film to release in 2020. It has not been a good year for Singapore moviegoers, with the pandemic causing havoc to the releases to Hollywood and Asian movies. Every year there is a steady stream of new Singapore movies released in cinemas. This year, however, due to the pandemic and the circuit breaker, there has not been any local releases to date. We are therefore proud to be releasing this slate of Singapore films, for Singaporeans,” says Mr Ng Say Yong, Chief Content Officer of mm2 Asia.
“These films are uplifting stories that are certain to entertain moviegoers, and very relevant to our times. It is especially important in this time when we need to be socially distant, that we are still able to connect with the community through the shared cinematic experience. Laughing together, crying together - the group effect of watching a film together in a theatre: that is what cannot be replicated at home or on a mobile screen,” he continues.
Number 1 will be the first Singapore film to be released in 2020. The film portrays a man who gets retrenched and must take on an unorthodox job as a means of survival. The movie will resonate with moviegoers, in this current climate where the local jobless rate is the highest in more than a decade. Local funnyman Mark Lee delivers a career-defining performance in the challenging role of the film’s lead; and has been nominated for top acting honours at this year’s Golden Horse Awards in November.
Additionally, mm2 has announced an exciting slate of local films scheduled for release up to June 2021. The list of films includes comedies, dramas, horrors and thrillers - offering a wide variety of cinematic options guaranteed to please even the most discerning movie lover. Included in the list are Jack Neo’s The Diam Diam Era 1 & 2 slated for the year-end school holidays and Chinese New Year respectively, as well as Mark Lee’s directorial debut Running Ghost.
mm2 Entertainment October 2020 – June 2021 SG Film Releases
Number 1《男儿王》
Release Date 22nd October 2020
*2 Golden Horse Awards nominations*
Best Actor (Mark LEE)
Best Makeup and Costume Design (Raymond KUEK, Azni SAMDIN)
Number 1 is a heart-warming musical family comedy that follows the story of Chow Chee Beng, a middle-aged white collar manager retrenched by his company. After many failed interviews, Chee Beng unwillingly takes a job as a manager at ‘Number One’, a popular drag club. Soon, Chee Beng is roped into dressing up to join the drag queens on stage. And to everyone’s surprise, Chee Beng is a natural drag queen and his performance wows the audiences!
Starring Mark LEE, Henry THIA, Jasper LAI |
Directed by ONG Kuo Sin
Distributed by mm2 and Cathay Cineplexes
The Diam Diam Era《我们的故事之沉默的年代》
Release Date End November 2020 (TBC)
The story of the Lim family from Long Long Time Ago 《我们的故事》continues in this two-part film series. Conflict grows between Ah Kun and his nephew Shun Fa. Themes of a generation gap between those born in the 1950s and the following generation are explored in their varying reactions to nation-building policies implemented from the 1980s to the present day.
Starring Mark LEE, Henry THIA, Suhaimi YUSOF |
Directed by Jack NEO
Distributed by Golden Village Pictures, Shaw Organisation, J Team, mm2, and Cathay Cineplexes
Precious Is The Night《今宵多珍重》
Release Date 10th December 2020
*2 Golden Horse Awards nominations*
Best Cinematography (Wayne PENG)
Best Makeup and Costume Design (LIM Sau-hoong)
Precious Is The Night is a thriller set in 1960’s Singapore. The film stars internet sensation model-photographer Chuando Tan 陈传多 as a 30-something doctor caught in a web of deceit, sex and lies. The murder drama revolves around the doctor who is engaged to make house calls to a mysterious wealthy family.
Starring Chuando TAN, Nanyeli, CHANG Tzulei, XIANG Yun, CHEN Yixin, TAY Ping Hui
Directed by Wayne PENG 彭文淳
Distributed by mm2 and Cathay Cineplexes
The Diam Diam Era Too《我们的故事之沉默的年代2》
Release Date CNY 2021 (TBC)
Following events in The Diam Diam Era, the story of the Lim family continues…
Starring Mark LEE, Henry THIA, Suhaimi YUSOF |
Directed by Jack NEO
Distributed by Golden Village Pictures, Shaw Organisation, J Team, mm2, and Cathay Cineplexes
Running Ghost 《翻身争霸战》
Releases Q1 2021
A timid man finds himself in the afterlife. To win a second chance at life, he must be the winner in the underworld’s reality game show: Running Ghost.
Starring WONG You-nam, Cecilia SO |
Directed by Mark LEE.
Hell Hole《鬼地方》
Releases Q1 2021
A loving mother makes a death pact with a spirit by sacrificing her life to save her child. Years later, he grows up and is bullied whilst studying in medical school, resulting in his death. Reunited in death as vengeful spirits, mother and son open up a hell hole to those who had wronged them.
Starring Justin Cheung, Jennifer Yu |
Directed by Sam LOH
Ibu
Releases Q1 2021
A woman who loses her husband in a tragic accident tries to bond with her teenaged stepdaughter to no avail. Eventually her stepdaughter’s loneliness and longing for a motherly figure attracts the attention of a deadly Pontianak, the spirit of a woman who died in childbirth. Now she must show what it takes to be a mother and protector before she loses her stepdaughter forever.
Starring Alicia Amin, Nur Sabrina |
Directed by Raihan Halim.
Shadows 《残影空间》
Releases Q2 2021
A psychiatrist who possesses the ability to enter the subconscious mind must look into her traumatic past and overcome her inner demons in order to stop a serial killer on the loose.
Starring Stephy Tang, Tse Kwan-ho, Philip Keung |
Directed by Glenn Chan
Fatekeepers 《风水灵灵灵》
Releases Q2 2021
5 chosen individuals holding the secret to Singapore’s mysterious Feng Shui formation must unite and fulfil their destiny of defending it with their lives
Starring Richie KOH, Julie TAN, Noah YAP, Andie CHEN | Directed by Daniel Yam.
Circle Line《生死环线》
Releases Q2 2021
Trapped in the underground train tunnel system, a single mother’s resolve to protect her son is tested to the extreme as both of them are the few remaining survivors of an attack by a monster. Meanwhile in the control room, duty engineers fight desperately to rescue the trapped survivors.
Starring Jessica LIU, Peter YU, Andie CHEN |
Directed by JD CHUA
mind the gap故事 在 跑腿女孩 Youtube 的最佳貼文
#居家納涼特輯 #靈異影片 #鬼故事
農曆七月初一 ,跟上搞神馬的腳步,
參加他們首次發起的串連企劃,一起涼到心坎底!
認真感謝大家的觀看! (´▽`ʃ♡ƪ)
拍影片只是想分享我們和朋友所親身經歷的靈異怪事。
反正信者恆信... 不信者恆不信。絕對不是宣揚迷信喲!
喜歡的話請幫我們『按讚』,『訂閱』加『分享』
也可以按下『小鈴鐺』就會得到最新影片的通知喔!
陸陸續續都會持續更新這個維持到農曆七月結束的串連企劃噢!
搞神馬:https://youtu.be/wlk1SiACWOw
三原JAPAN:https://youtu.be/L5nbpH4A64Q
Lucky Mercenery幸運傭兵:https://youtu.be/rcFz06nTyg0
柴柴過生活:https://youtu.be/zFJtE0Ru23A
黑羽:https://youtu.be/MdjF2CYDkew
希露弟弟啃雞腿:https://youtu.be/0MzDJhFRWqY
阿倫與廢大叔:https://youtu.be/jGCUhk_Y0TA
微疼:https://youtu.be/4U-HLGRVtpc
異色檔案:https://youtu.be/gDBFrZGWqC8
隻隻:https://youtu.be/dtJhpcVTYul
銘銘就:https://youtu.be/F6zRV4Xg-_Q
BusBoy巴士司機:https://youtu.be/PuTNTqpIPjc
Soya手癢計劃:https://youtu.be/SydVhuUeeC4
arhoTV:https://youtu.be/RLtYWz2hL6w
Podcast 偷聽史多利:https://reurl.cc/R0VeNx
八婆BESTIES:https://youtu.be/hT2GmTI6njQ
跑腿女孩:https://youtu.be/bfDG7U8CF2s
霸軒與小美:https://youtu.be/XkBcQqyq_CE
We Want JAY 士杰:https://youtu.be/0hQcqqcu5I0
崔璀璨:https://youtu.be/YBWW2ij2qQI
王狗:https://youtu.be/RDDSgMBeoOs
八三夭:https://youtu.be/ZINk2MC0T6Y
黃氏兄弟:https://youtu.be/MyWfGjKtwEE
Yo Cindy:https://youtu.be/e_OPXEuLoE0
索艾克:https://youtu.be/BY9Nu3LLDi0
靈偵探 - 謝沅瑾老師:https://youtu.be/H2YANvFf3Q4
技安:https://youtu.be/jdbPwU7_bJg
鵝肉麵feat 賤葆,163braces, 戴安娜:https://youtu.be/3sb6ma_LVho
喪屍老爸:https://youtu.be/88vrJKJb5Po
胃酸人:https://youtu.be/uBiGfLjakiM
胃酸人:https://youtu.be/hI39KJy8uT4
超強系列:https://youtu.be/3riLq-Rtadg
FJ234:https://youtu.be/Olw5FizVpYk
Hi a day:https://youtu.be/ZMuDDBna8kI
解密工作室:
--------------------------------------------------------------------------------------------------------------
創作者還會持續更新喔~
mind the gap故事 在 柯智棠 Kowen Youtube 的最讚貼文
第27屆金曲獎入圍「最佳新人獎」、「最佳國語男歌手獎」
好多音樂:https://www.facebook.com/forgoodmusicTaiwan/
柯智棠:https://www.facebook.com/KoChihTang/
柯智棠 Kowen 個人首張創作專輯《你不真的想流浪》
___________________________________________It was May_______
逝去的美好記憶,是《唱遍》小型演出的核心概念,在和這些記憶中的人事物告別之前,我們能選擇用什麼樣的方式將其保存下來?
2013年金士頓年度廣告《記憶月台》主題曲。保留詞曲原來的跨時空詩意,收錄在專輯中的正式版本,增加了弦樂配置,使得旋律更為完整動人。敘述回憶中最美好的一日,那會是某個五月的星期二,也可能只是任何一個尋常的日子。心愛的人事物都在身邊,或者,都牢記在腦海裡了,因為仍然想念,那一日便彷彿盛開的玫瑰,永不凋謝。
《 It Was May 》這支MV將原本廣告中 “記憶” 的主題抽出,重新描寫面對消逝的情感。或許,也會因為消失而展開的新生,感到希望。
▶專輯購買____《你不真的想流浪》
博客來:http://tinyurl.com/ou9wzfh
誠品:http://tinyurl.com/qflw3sk
佳佳唱片:http://tinyurl.com/of6olov
五大唱片:http://tinyurl.com/o5yl4bf
▶線上收聽____《你不真的想流浪》
iTunes : https://goo.gl/6gFkyc
Spotify : https://goo.gl/2FHBP3
KKBOX:http://goo.gl/yOeY2J
myMusic:http://goo.gl/wMNTVf
Omusic:http://goo.gl/xeeQMC
It was May
詞:蔡柏璋 曲:羅恩妮
It was a Tuesday morning in May and as I awoke
I saw the sun against your fair face
It was the year’s loveliest smile
The breeze was fresh and throughout the garden linger the scent of roses
It was May and I can not forget that we sang together
The more time passes the more I remember
The air was fresh and the song so sweet
Oh it was May, it was May
You sang love of my heart, love of my heart
You’re going far away, you’re leaving me
And I will count the hours, when will you return
With nod I said, I will return when the roses bloom again
And I sang love of my heart, love of my heart
You’re going far away, you’re leaving me
And I will count the hours, when will you return
And you said, I will return when I hear your voice again
I will return, as promised, when the roses bloom again
______________________
▶製作Credit
詞 Lyrics:蔡柏璋 Pao Chang Tsai
曲 Composers:羅恩妮 Annie Lo
製作人 Producer:陳建騏 George Chen
製作助理 Production Assistant:陳以霖 Yi Lin Chen、姚信宇 Shin Yao
編曲 Arranger:楊聲錚 Zane Yang、羅恩妮 Annie Lo
弦樂編寫 String Arranger:羅恩妮 Annie Lo
木吉他 Acoustic Guitar:柯智棠 Kowen Ko
中提琴 Viola:蘇子茵 Daphne Su、甘威鵬 Wei-Peng Kan
大提琴 Cello:呂超倫 Tsao-Lun Lu、王品文 Pin-Wen Wang
錄音工程師 Recording Engineer:陳以霖 Yi Lin Chen、鄭皓文 Howard Tay、錢煒安 Zen Chien、楊敏奇 Micky Yang
錄音室 Tracking Studio:大小眼錄音室 Twin Eyes Studio、Lights Up Studio、112 Recording Studio、白金錄音室 Platinum Studio
混音工程師 Mixing Engineer:林正忠 Cheng Chung Lin
混音錄音室 Mixing Studio:白金錄音室 Platinum Studio
母帶後期處理製作人 Mastering Producer:陳建騏 George Chen
母帶後期處理工程師 Mastering Engineer:孫仲舒 MT Sun
母帶後期處理錄音室 Mastering Studio:鈺德科技 U-TECH
製作公司 Production House:銀翼文創有限公司 Mr.Wing Creative
發行 Published By:台灣索尼音樂娛樂股份有限公司 Sony Music Entertainment Taiwan Ltd.
OP:Universal Music Publishing Ltd Taiwan
SP:Universal Music Publishing Ltd Taiwan
▶MV團隊
製作:狠主流多媒體 www.vmstudio.tw
https://www.facebook.com/vmstudio.tw
導演:周東彥
故事:王小苗
副導:黃嘉文
執行製作:郭宇庭、莊中辰、吳亭潔
攝影:羅偉恩
攝影助理:沈子耕(大助)、蕭世豪(二助)
燈光:劉議友
燈光助理:周國鉉
美術:楊心荷
美術助理:林吟璇
場務:葉昭宏
服裝:劉馨檜
梳化:石詮
剪接:黃嘉文
成音:郭人豪
調光:詹謹嘉
片頭英文翻譯:陳佾均
攝影器材:東罄文化事業有限公司、妄想機影音製作有限公司
燈光器材:東罄文化事業有限公司
特別演出:謝盈萱、洪健藏、周之民
演出:
牟啟東(中提琴)
李姿慧(大提琴)
邱鈺婷、沈子琦、蔡劭欣、鄭亘甫、李祐緯、徐子紜、林家煒
服裝贊助
Tran泉(柯智棠) https://www.facebook.com/TRAN.official
iohll(謝盈萱) https://www.facebook.com/iohll
特別感謝
南投草屯 美音唱片行(姚憲忠、姚信宇)
FORGOOD SOUND 好多聲音
______________________
▶更多 柯智棠 官方資訊 Official Platform
Facebook:https://www.facebook.com/KoChihTang/
微博Weibo:https://www.weibo.com/kowenko
下載/購買:https://forgood.lnk.to/kowen
▶訂閱 好多音樂 YouTube官方頻道 Subscribe YouTube
-- MV首播、新歌搶先聽、獨家花絮
https://goo.gl/57BEFN
▶接收 forgood music 好多音樂 第一手官方資訊 Official Platform
Facebook:https://www.facebook.com/forgoodmusicTaiwan/
Instagram:https://www.instagram.com/forgood_music/
mind the gap故事 在 柯智棠 Kowen Youtube 的最佳貼文
柯智棠 個人首張創作專輯《你不真的想流浪》
八月二十八日 正式發行
____________________________08.28___________
《你不真的想流浪》—凝聚樂壇矚目 年度最一唱驚人的專輯
金曲獎製作人陳建騏/創作才女魏如萱/電影配樂家羅恩妮/劇場導演蔡柏璋/世界口琴冠軍李讓/椰子樂團吉他手韓立康/蘇打綠吉他手鍾承洋/靜物樂團吉他手欽聖/作詞人葛大為/佛跳牆吉他手陳君豪/新銳配樂家秦旭章/作詞人王小苗/熊寶貝吉他手大偉…等優質音樂人共同打造!
_________________________It was May__________
百萬網友熱議 金士頓2013年度廣告主題曲〈It was May〉演唱者
還記得2013年感動百萬網友的金士頓(Kingston)年度廣告《記憶月台》(A Memory to Remember)嗎?當你聽見經典台詞「Mind The Gap」,耳旁是否也響起英文主題曲〈It was May〉的旋律?故事推出後,聽眾們蜂擁找尋演唱主題曲的神祕男聲,謎底終於揭曉—或許你對這個名字感到陌生,但你曾在他熟悉的歌聲裡淚流—他是柯智棠,華語流行音樂版圖中失落的一角,與他的歌聲相遇之前,我們甚至未曾意識到長久以來的尋找。是的,這是我們不曾奢望過的聲音:低沈、沙啞、陳舊,一種全然原始的觸覺,彷彿滾動中的原石,裹纏著砂礫,卻意外地直白純粹。
《 It was May 》鮮聽歌詞版MV:
https://www.youtube.com/watch?v=9hf37x8rr18
柯智棠 2015《唱遍》巡迴 LONG PLAY 全台演唱會:
https://www.facebook.com/events/883159985096815/
柯智棠 官方Facebook
https://www.facebook.com/KoChihTang
Sony Music官方網站
http://www.sonymusic.com.tw/main
Sony Music Taiwan CPOP-華語粉絲團
https://www.facebook.com/sonymusiccpop