關於 gains network ，我們在網路上蒐集到這些相關的討論、資訊與評價

[Want Customers? Think About Launching a Viral Marketing Strategy for the Ages]

As a time-worn marketing person, I can share with you that marketing on the web is a hard-won game. The reality is, getting attention on the web is hard. Viral marketing is hard. And viral isn't what you think it is.

When you are thinking about a marketing strategy that uses the web, you need to remember two things:

1. The difference between a great digital marketing strategy and a good one is that a great digital marketing strategy has to tap into what customers want in their lives. This is often separate from them wanting your product.

2. The web is the birthplace of network effect, which many people have seen when content "goes viral." But going viral is not something that happens with content delivery. It has more to do with psychology.

I want to share with you a strategy we used at Starbucks, where I worked with the digital team, that leverages network effect. I think this was in 2014-15. It taught me that marketing that goes viral isn't really about the messaging, it's about the customer need.

Every winter holiday season, Starbucks rolls out red cups.

We noticed that when these red cups emerged in the stores, Instagram and Twitter would be flooded with photos of people enjoying the red cups.

One of the people on our team came up with this idea that we should ask people to create a beautiful red cup image on social media. We would reward the most creative image creators.

The rules of the game were:

1. Create a stunning image of a Starbucks red cup
2. Post it on Twitter or IG with a hashtag (I think it was #redcupscontest
3. We will choose the best five for prizes, and give one real gold Starbucks cards to an overall winner and supply them with a lifetime of coffee at any store

More than 24,000 people posted images in two days.

What made this is a "viral" marketing campaign is that it had inherent network effect. If you participated, you made it attractive for other people to participate, not just because you might get a reward, but because you could help your own business and lifestyle.

People posted their images not just in the hopes of getting noticed by the brand. They posted them because they sought attention from creative teams, ad agencies, digital design houses, and creative directors. Those people cruised the hashtag looking for talent.

Over the subsequent years, the red cup contest has become a "thing." It celebrates the artist and creative lifestyle.

The secondary benefit is that it helps the brand, because it gives the brand image a halo -- Starbucks is creative, sincere, and a creator of special moments that deserve attention.

Notice, it says nearly nothing about the chain's ability to serve coffee.

Marketing on the web is really good tool for helping people, ad in my personal belief, I think this is the secret sauce to digital marketing. It's not about saying who you are in a fancy way that gains attention.

It's about helping someone who knows you feel better about themselves, learn something, gain extra super powers, or create synergy and serendipity in their life.

That's the magic muscle of digital. It amplifies life. It makes the feedback cycle of risk-taking and communication a positive one for whoever taps into it.

Think about that the next time you seek customers on the web.

Doug Crets
Communications Master, AppWorks Accelerator

Photo credit: xxolgaxx on Pixabay

細價股「粉慶爆破」與David Webb的恩怨情仇

上月6月27日香港股票出現一輪「細價股股災」，說成細價股股災並不準確，因為爆煲的一系烈股票，不少是主板，甚至連過百億市值的股票都有。根據媒體的公開資料，這次的股票爆煲跟某一個派系的莊家有關連，所以有人擇了那位莊家「粉哥」的暱稱，以「粉塵爆破」去定性今次股災。

細價股偶然會來一次爆煲，但以規模和涉及股份數量來計，今次是近年最嚴重的一次。這次「粉塵爆破」的其中一個焦點，在於背後勢力跟專業投資者「股壇長毛」David Webb的恩怨情仇。一般投資者比較在意的是David Webb《The Enigma Network: 50 stocks not to own》這一篇文章，因為文章連結出不少公司相互持股的脈絡，也剛好中金出了一份「老千股」的研究報告，所以引起了關注。

早在這篇文章面世之前，今次爆煲的細價股派系跟David Webb的恩怨，可以追朔於2014年與隆成金融(1225，前稱隆成控股)開始的的財技鬥法。Webb當時持股隆成逾8%，是隆成控股的策略性股東。2014年6月16日隆成公布，以9億3000萬港元作價，出售嬰兒車的主營業務。由於出售業務後，公司將會換來龐大的資金，交易後每股淨現金會上升$1.39（當時股價為$1.2）。所以Webb公開撰文表示，公司完成交易後至少要派$1特別息，否則動員股東投反對票，這次股東維權雖然獲得諮詢公司ISS站在同一陣線，但議案還是通過，Webb吃了第一次敗仗。

第二次短兵相接在於2015年8月隆成宣布以大折讓「一供三」供股。這一殺著令持股不足的Webb陷入兩難被動，一旦參與供股，即意味Webb要付出更大的資金去維持現有股東地位；不參與供股，Webb的持股則會被大幅攤薄。雖然Webb持股不少，但由於他不是隆成董事局的一份子，所以他不能阻止議案提交上聯交所，只能發動一眾小股東投反對票。可惜最後供股方案獲通過，Webb再次成為敗軍之將，止蝕離場。

後來Webb對於這個派系及其相關的公司、董事、持股證券行進行多次偵察和分析，寫了不少文章，包括《Bubbles and troubles in Hong Kong》、《CAID (0048) gains from umbrella bubble》、《Lerado's umbrellas and open offer》等，這些文章多次被財經媒體引用和報導，甚至Webb曾多次在文章表示自己「filed a complaint with the Stock Exchange and SFC」，因此不排除打媒體戰之外，Webb本身跟聯交所和證監會有基本交流。

這些文章早在《The Enigma Network: 50 stocks not to own》前，已經把一些關鍵公司互控網絡、人物關係和證券行持倉等脈絡疏理了出來。Webb把對家整個網絡也曝露在陽光底下，甚至把其他不相關的公司也涉連於此。

按照截稿前的最新發展，Webb的努力總算沒有白費，證監會要求隆成停牌，主因是集團公司於2015年10月26日發出的供股通函有重大失實、不完整或錯誤引導資料。雖然停牌來遲了一年多，Webb也輸了大錢，但總算出了一口惡氣。值得一提的是，今次「粉塵爆破」中不少的相關股份的持倉都在貝格隆證券，而貝格隆證券正是隆成金融旗下的公司。因此，要講「粉塵爆破」，必要由David Webb的恩怨講起，就是這個原因。

由於上市公司和相關投資者都有互相持股的傾向，所以不排除當隆成被停牌時，相關戶口的孖展倉值不足，出現短期資金鍊壓力，成為股價連環爆破的次要原因。爆破的原因眾說紛云，因為細價股市場面對訊息不對稱問題，所以市場無從知道真偽，其中一個主流講法是由內地資金主導。

因為派系內公司不少收購買家、併購項目跟內地有莫大關係，例如系內的中國置業投資(736)曾被中國中車洽談賣殼，中國錢包(802)涉及銀聯相關項目併購等。當然，也有專欄作家指出這派系的公司在內地大舉以「傳銷」方式散貨至內地二、三線城市，也有資深市場人士指出有投資移民公司專門買系內的股票接貨。

「粉塵爆破」過後，細價股市場氣氛死寂，資金轉炒強勢大價股，權重股如匯豐、騰訊接二連三破頂，連內銀也緊隨其後。一般細價股的復原能力很強，只要重組股本結構，例如以大比例、大折讓方式多次供股，公司的股本會歸一，變成貨源歸邊的格局，這又意味另一輪炒作的開始。然而，監管機構正對「向下炒」等操作進行諮詢，連帶供股、配股等集資方式都會被牽連，相信未來上市公司集資能力會大減。同時，由此這個派系成為監管機構的風眼，隆成已被證監調查，不排除系內其他公司同樣被調查，所以要進行股本動作難度極度l高，光是答問題，已經問到半死了。因此，這一輪細價股整體氣氛嚴重被挫。

(文章刊登於信報月刊）

[BURSA REVERSED AND CLOSED OCTOBER STRONG, WALL STREET CLIMBED TO 1% OF RECORD HIGH, UPBEAT ECONOMIC AND CORPORATE DATA TO INSTILL MORE POSITIVE TONE]

Despite being overbought, we expect FBMKLCI to continue trending higher following a fresh wave of bullishness in the global equity markets (both MSCI All-World and FTSE All-World rose 1.8% and 1.7% w-o-w) as investors put aside recent uncertainties over the pace of global growth and the Federal Reserve’s intentions to end its asset purchase program. We note that global equity markets including Bursa closed October strong, after recovering from nine-week-poor-performance (with FBMKLCI finding support near 1760 level after dropping 130 points or 6.8%). Going forward, we expect local stocks to continue the solid rebound following USA economic optimism, bullish global economic (USA 3Q GDP growth/labour market/consumer confidence figures), China state enterprise reforms and Japanese liquidity pump priming which offset worries that the Federal Reserve could raise interest rate sooner than expected. End of year rotation and window dressing are also likely to push equities higher as mutual funds start selling losers and buying winners ahead of the traditionally bullish November-December-January festive seasons. Over the past week, we have seen the local stock market dip lower on profit-taking dragged by the cautious release of the latest US Federal Reserve hawkish meeting minutes and the IMF slower global growth forecast. Contrary to the earlier session sell -off, investors subsequently appeared to take a strong relief after the bullish Fed statement on USA economic strength. Positive tones can be seen in Asian region following China economic reforms despite talks of tough tightening to curb the flow of credit and burst the nation’s property bubble during the weekend’s meeting of China’s Communist party hierarchy. Meanwhile, stronger Japanese Nikkei supported by weaker yen and an optimistic tone from the Bank of Japan as well as talk that a major pension fund is looking to boost exposure into riskier assets should inspire a re-pricing of risk in the regional market and was seen as near term positive for Asian equity markets. There is a bullish report that Japan’s Government Pension Investment Fund, the second largest global pension fund, considered a bellwether for Asian institutional investors, will reduce holdings of bonds and add foreign equities. The S&P 500 rose 2.5% taking the equity benchmark to within 1% of September’s record closing high. The Dow Jones Industrial Average put in a stronger performance, rising 2.3%, as Nasdaq rose 3% sharply on the back of a strong earnings report. Bursa has rebounded 4.5% from 17th October low after correcting 6.8% since July all time high of 1896.23. Across the Atlantic, the FTSE Eurofirst 300 rose 2.1%, leaving it some 9% above a 13-month low struck two weeks ago with stocks in Milan rallying 2.3% as concerns about Italy’s banking system appeared to ease. In Asia, Hong Kong and Shanghai rallied 1.6% and 2.1% respectively amid talk of further reforms at Chinese state-owned enterprises. Finally, Brazilian stocks captured 50,000 psycho level and rebounded 3.1% in response to Dilma Rousseff’s presidential election victory. On the domestic front, Bursa and construction stocks are the strongest sector driven by Budget 2015, improved prospects for fiscal consolidation, public finance reform as well as continued order book. Although technology and construction stocks showed slow market leadership early this year, they remain the major driver of the latest reversal and have been outperforming after National Budget Day on the 10th October. Further, small cap stocks continue to show upside leadership (FBMSmallCap, FBMFledgling and FBMAce outperform FBMKLCI and remain within 2% of their record high), a sign that Chinese New Year rally is about to start and should prop risk-taking sentiment in December- January despite several snags spotted in the blue chips counters. Five major news that may catalyse Bursa includes the following (1) AirAsia Bhd to propose RM1 bil sukuk mudharabah programme to support its business expansion, administrative and operating expenses (2) Berjaya to mull IPO of Singapore unit to spur growth in its foreign business (3) TM Bhd to expand its broadband infrastructure network as part of its aggressive Johor expansion programme (4) Faber Group Bhd to become one of the largest asset development and management players in the Asean region after completing RM1.5b merger with Opus Group Bhd and Projek Penyelenggaraan Lebuhraya Bhd and finally (5) LPI Capital Bhd to sell 4 mil of its Public Bank shares. On the technical front, the latest gain for the FBMKLCI took it back above its 50-day moving average for the first time in nearly a month, and left it just 2% below a record closing high reached in the middle of September. Meanwhile, major oscillators are overbought with daily stochastics turning lower from upper line levels while MACD close to flash negative crossover reinforcing a downside break ahead especially if FBMKLCI find near term resistance at 1850 which is also the 200 day moving average. The market however could take on a defensive posture if FBMKLCI reverse down and violate 1830 support level. While there is a potential for a short term dip in the market to rebalance overbought technical conditions, the prevailing trend points up with immediate target at 1850 and 1880 level. One way to look for signs of market stress is to look at breadth figures which so far remain positive suggesting more stocks participating in the rally. Hence, we believe any weakness is just temporary and should not be construed as the start of a new crisis downleg. Given the improved market breadth (average daily trade increase to 1.8bn shares worth RM1.9bn), we expect the local market to sustain gains going forward with immediate resistance spotted at psycho resistance of 1,850, August high of 1,880 and all-time-high of 1,896 while immediate support is pegged at September low near 1,830 level followed by 1,800 and 1,770 levels to immediately cushion any deeper profit taking. Finally, for the weekly strategy, we are inclined towards buying Chinese New Year linked small cap stocks such as MyEG, Timecom, GHLSys, Hapseng, KSL, SMRT, Tekseng, IFCA, Carepls, Bornoil, Nihsin, Perstim, SHL, Luxchem. As for blue chips, traders should accumulate holiday-season-beneficiaries-stocks which do well near the festive year end such as Tenaga, TM, Digi, Axiata, Aeon, Gamuda, IJM, Bursa and KLCC.

Dato' Dr Nazri Khan
First Vice President/Head of Retail Strategy,
Affin Hwang Investment Bank
President, Malaysian Association of Technical Analyst (MATA)

Call Of Duty Ghosts พากย์ไทย แปลไทย

Call of Duty: Ghosts is set in a near future that follows the nuclear destruction of the Middle East. The oil-producing nations of South America form the "Federation of the Americas" in response to the ensuing global economic crisis and quickly grow into a global superpower, swiftly invading and conquering Central America, the Caribbean, and Mexico.

The game's main protagonists are the Ghosts, a force of U.S. Special Operations personnel trained to conduct clandestine missions behind enemy lines. The unit is led by retired U.S. Army Captain Elias Walker (Stephen Lang). He is joined by his sons Logan and David "Hesh" Walker (Brandon Routh), along with a trained German Shepherd named Riley, Captain Thomas A. Merrick (Jeffrey Pierce), and Sergeant Keegan P. Russ (Brian Bloom).

The game's main antagonist is Gabriel Rorke (Kevin Gage), the former leader of the Ghosts who works for the Federation after being captured and brainwashed by the Federation via torture and hallucinogens.


In 2017, U.S. Army officer Elias Walker tells his teenage sons Hesh and Logan the legend of how the Ghosts, an elite coalition of all U.S. Special Operations units, first appeared. Meanwhile, in space, the "Federation of the Americas" hijack the Orbital Defense Initiative (ODIN), an orbital superweapon that consists of a network of satellites that utilize kinetic bombardment. The Federation use it to destroy several cities in the southwestern United States. U.S. astronauts Baker and Mosley sacrifice themselves to self-destruct the space station and prevent ODIN from launching other payloads further inland. The Walker family narrowly escapes the destruction of San Diego, California.

Ten years later in 2027, the war between the United States and the Federation has been a bloody stalemate along a front that comprises the destroyed cities (known as "No Man's Land"), which has become a war of attrition as more Federation forces attempt to break the frontlines. However, the U.S. stands it ground, fighting near the former United States-Mexico border. Hesh and Logan are part of a U.S. special unit under the command of Elias and are accompanied by Riley, their loyal military-trained German Shepherd. During a mission into No Man's Land, they spot American Federation agent Gabriel Rorke interrogating Ghost member Ajax. The brothers meet and join Ghost members Thomas Merrick and Keegan Russ in their mission to rescue Ajax, but are unsuccessful as he is killed.

The brothers return to Santa Monica, California, where U.S. forces hold out against an assault from the Federation, and reunite with their father, who reveals himself as the leader of the Ghosts. Recruiting his sons into the Ghosts, Elias tells them about how Rorke was the Ghosts' previous commanding officer until Elias was forced to abandon him during a successful mission in Caracas to assassinate former Federation leader, Diego Almagro. The Federation captured and brainwashed Rorke, and are now using him to hunt down the Ghosts.

The Ghosts assault Rorke's base and capture him, but Federation forces destroy their plane and rescue him. The team lands in the Yucatán Peninsula, where they witness the launch of a mysterious Federation missile. The Ghosts infiltrate a Federation base and discover plans to create a new superweapon. Constructing a counter-attack, the Ghosts make significant gains against the Federation, successfully destroying their Atlas oil platform in Antarctica and sinking a destroyer guarding the Brazilian coast. The team then breaks into a Federation laboratory and discovers that the Federation reverse-engineered ODIN into their own orbital bombardment system named LOKI.

After destroying a Federation factory in Rio de Janeiro, the Ghosts regroup at a safehouse in Las Vegas, but are captured by Rorke, who executes Elias. In a last-ditch effort, the U.S. pools all its remaining forces in a synchronized all-out assault. A team of soldiers board a shuttle and take over the Federation space center in the Atacama Desert, while forces in space take over the Federation space station. They seize control of LOKI and decimate Federation forces by turning its weapons on them. Hesh and Logan then pursue Rorke to avenge their father, disobeying Merrick's orders. Despite being shot by Logan and left to drown, Rorke survives the encounter and captures Logan, aiming to try and brainwash him into becoming a fellow Federation agent.

In a post-credits scene, Logan is seen being kept inside a pit in the jungle, presumably going through the same torture methods that Rorke went through.