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หน้าตาแบบนี้ Delivery ไม่มีส่งนะค้าบ 🤣 แต่ของกินอร่อย จุกๆแบบนี้ GrabFood เค้ามีส่งถึงที่เลยน้า 1 แถม 1 ทุกเมนูจากร้านในเครือ Central Restaurant Group จะเป็น Mister Donut, Auntie Anne's หรือ Ootoya และอีกหลากหลายแบรนด์ 10-23 ส.ค.63 เท่านั้น ใส่รหัส FREE ส่งฟรี ในระยะ 3 กม. สูงสุด 10.- ด้วยค้าบ
สั่งเลย https://grb.to/325zOdB
#GrabFoodTH
Send some love to your dear ones cos everyone needs some encouragement and positivity in their life.
Auntie Anne's has newly launched the Heart2Heart Gift Pack which will be available 31st August 2020 exclusively via online (www.order.auntieannesg.com) as well as in selected locations via Foodpanda and GrabFood.
The gift pack includes 4 handmade heart-shaped pretzels, two dips and a card for a personalised message to your loved ones.
Oh yes, remember fo key jn HANNAH10 to enjoy 10% off (U.P. S$18.60 excluding delivery charges) if you are ordering it this month.
Auntie Anne is also doing a giveaway with 5 Heart2Heart Gift Packs each week.
All you have to do is share your post Circuit Breaker moments with family and friends showing a heart-sign pose, and tag
@auntieannesg on Instagram and Facebook.
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#Heart2HeartPretzels #hannahchiafoodtrail #burpple #hungrygowhere #exploresingaporeeats #singaporeinsiders #whati8today #onthetable #iweeklyfood #8dayseat #wheretoeatsg #foursquarefind #stfoodtrending #exploreflavours #foodieeats #sgeats #yahoofood #getinmybelly #straitstimesfood @ Singapore
🥨Auntie Anne's คุ้มปังไม่ไหววว จากปกติ 205 บาท เหลือเพียง 143 บาท!!🔥 Almond Pretzel, Original Stix, Cheesy Chicken Bites และ Lemonade To Go🍋 คุ้มขนาดนี้ ไม่สั่งไหวเหร๊อออ~ อย่าลืม! สั่งผ่านแอป #LINEMAN เท่านั้นน้า💚
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✨เพื่อนพาคุ้ม ชวนกันมาคุ้มกับโปรโมชันอาหารร้านดังมากมาย ทั้งคาวทั้งหวาน ให้เพื่อน ๆ ได้อิ่มกันยกแก๊ง แถมราคาดีสุด ๆ ดีลส่วนลดสูงสุด 60% แต่ยังไม่พอ เราขอมอบส่วนลดเพิ่มอีกสูงสุด 50 บาท
🏷 เก็บโค้ดลดเพิ่มสูงสุด 50.-* เหลือเพียง/จ่ายแค่ 93.-
✨เก็บโค้ดส่วนลดได้ที่หน้า Food Delivery ไอคอน "เก็บโค้ดลดเพิ่ม"
แจกโค้ดทุกวัน โค้ดมีจำนวนจำกัดการใช้ต่อชั่วโมงเท่านั้น สั่งได้กับร้านดัง
*เมื่อสั่งกับร้านที่ร่วมรายการในระยะทางที่กำหนด
🛵💕 สั่ง LINE MAN ค่าส่ง 0 บาท ในระยะทางที่กำหนด*
🗓 สั่งได้ตั้งแต่ 3 - 31 สิงหาคม 2564 เท่านั้น!!
สั่งเลย 👉🏻 https://lineman.onelink.me/1N3T/3fb9a86f
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#LINEMANสู้ทุกเมื่อเพื่อทุกมื้อ
#LINEMANLuckyBox
#เพื่อนพาคุ้มอิ่มโค้ดโค้ด
*เงื่อนไขเป็นไปตามที่บริษัทกำหนด*
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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