#婉蒨說故事 #留言拿賀卡
一年多前為了尋找新媒體影音的突破點，看了很多相關的文章和報導，某天聽到羅胖分享的《老辦法抓不住新機會》，覺得超有意思，前後聽了好幾次，還把逐字檔調出來，甚至跨海買了《出版人》這本傳記。後來各種原因所以才翻了幾頁（好吧就是不勤奮），直到上週朋友把這個影音分享給我，再度提醒我要把書拿出來看看。（影音連結在一樓）
.
好的，其實我現在也還沒看完（飛踢），但我先就羅胖分享的內容做摘要及重點整理。這是個有關活躍於百年前的人物－亨利・盧斯的傳記，他是《時代TIME》週刊的創辦人，後來發展成《時代華納公司》，旗下包括CNN、HBO。
.
先說重點，亨利・盧斯厲害的地方在於，他的理念是「為新興中產階級去生產一本新聞周刊」，其中包含了兩大要素，第一個是人：新興中產階級，第二個是時間：一週一次一的頻率。
.
聽故事要先了解時代背景，在那個年代，美國新聞界分兩個派別，一個是提供給普羅大眾閱讀的「黃色新聞小報」，風格偏向低級、趣味、愛國主義等等。另一個流派是用戶定位非常高的例如《紐約時報》，就像高冷的貴婦，堅守菁英原則，報導絕不會有情感色彩，以平鋪直敘刊出事實（名人演講稿、政府文告）為主，讓讀者自己判斷，但副作用是「太枯燥」。
.
亨利・盧斯1920年畢業後，正好美國的城市人口佔這個國家的比例達到51%，正式跨過「城市化」邊界。想像一下，當環境變複雜、競爭變激烈，意味著有一大群人內心充滿焦慮不安，同時又得（又想）努力往上爬，於是這群人被稱為「新興中產階級」。
.
羅胖說：「你說這些人是高端用戶呢，還是低端用戶呢？說他低吧？可能他的財富狀況還不錯，而且還見多識廣。說他高吧？他的整個腦子，甚至是見識，還留在底層人民那兒。但是有一點，就是他們有強烈的上進心。所以《紐約時報》服務不了他們，而那些黃色小報也服務不了他們，這就是亨利·盧斯的機會。」
.
底層的黃色小報被數字綁架，高端的《紐約時報》擺脫不了讀者的道德轄制，因此亨利·盧斯的策略是這樣子的：題材上固守高端，表達上捨棄《紐時》的「硬派」，以迎合這群「新興中產階級」。
.
聽到這裡，內心很激動，因為我非常認同。
.
「如果你想抓住新興的中產階級，打破原來行業的這些所謂的倫理規則的底線是一件必須要做的事。為什麽？我們假設，一個新聞沒有背景、沒有偏向，只有客觀事實，可不可以讀？當然可以讀。但是有一個條件，就是讀者必須是精英，必須是有大背景知識和堅定價值觀框架的精英。面對新興的中產階級，他們可能還沒有形成穩定的價值觀，也沒有那麽多背景知識，你讓他面對一個枯燥的、顆粒狀的事件，他怎麽評價？」羅胖分析道。
.
其中舉的例子我印象超深刻，他說假設一個人從來沒有涉足過古典音樂，卻要跟他介紹鋼琴家肖邦，如果只堅守客觀事實，那就是：「美國人，波蘭人，混在法國，生卒年月，以及主要的作品，後世的鋼琴家哪些人喜歡彈他的作品，一大堆專有名詞。」但他根本不懂古典音樂，聽了等於沒聽。如果換一種方法：「肖邦，小白臉，在法國混，主要靠一些貴婦人養活，但是他在藝術上其實就是今天的周杰倫，他充滿了那種年輕的朝氣，跟當時音樂界都不是一樣，所以算是吹來了一股新風，很多粉絲跟他，這就是肖邦。」這時他一定馬上就聽懂，而且還會對肖邦產生興趣。
.
其實第二種描述一點都不精準、客觀，充滿了主觀個人想法，但如果透過這段話讓你燃起了對肖邦的興趣，甚至想去了解更多關於古典音樂的知識，不是很好嗎？
.
總結亨利·盧斯的理念，他曾說：「我辦那麽多雜誌，目的只有一個，就是為見識貧乏的上層階級、為那些初涉世事的富豪的子女、為忙碌的商人，準備一周一次的桌邊談資。」而《羅輯思維》也一樣，羅胖說他根本不是個講知識的，就是給各位用戶準備談資的，讀者覺得有趣，就拿走。
.
有趣的是，過了百年，不覺得這個情況依舊可以貼切的形容我們嗎？不是菁英的我們，沒有足夠的知識，要對事情做出評價和分析是困難的，但多了個不同的是，現在是資訊爆炸的年代，篩選、判別有用（甚至是正確）的資訊，更為重要啊！（苦惱攤手）
.
#留言拿賀卡
你們有這個困擾嗎？對於知識／資訊很渴求，但又心有餘而力不足？你們怎麼解決呢？留言跟我分享，我會挑選幾個我覺得有趣、特別的留言，寄手寫賀卡給你喔！
.
再次謝謝EYESCREAM Inc.贊助外套☺️
.
#今天說的是百年前的媒體人
#誰來給問到底要不要復出呢
名人演講稿 在 [外絮] 名人堂儀式逐字稿－跑車- 看板NBA - 批踢踢實業坊 的必吃
文長警告。
又是我，只要是馬刺相關、也有長到哭的演講時你就會看到我。
這次有跑車、POP、Gasol還有貝琪姐，所以你可能可以再看到我三次。
廢話不多說，致敬我從小到大最愛的球隊。
以下正文：
Tony Parker
拍謝，有很多法國同鄉在這啦，一大群法國的+9 （笑）。
Sorry, I have a lot of French people in town here. Got a big French mafia.
謝謝名人堂，有夠強的欸，2023屆... 真是難以置信。
Wow, thank the HOF, what a class, 2023… Unbelievable
我跟這一屆關係可深的。
I have a lot of connections with that class
Gasol，我在馬刺的隊友。
Pau Gasol, my teammate with the Spurs.
是一個很強悍的勁敵：尤其是法國跟西班牙間。
Huge rivalry, France, Spain.
Dirk，我去了你的球衣退休儀式，你是個很棒的朋友，德州之間的競爭關係可兇的呢。
Dirk Nowitzki. Dirk, I went to your jersey retirement, you’re a great
friend, and Texas rivalry was fierce.
D-Wade，我們在總決賽遇到兩次，但人們不知道的是：他是我弟弟最喜歡的球員。
D-Wade, we played twice in the NBA finals, and people don’t know that he’s
my little brother favorite player.
每次他來家裡就會在那邊喊：Dwayne~~~ Wa~~~~de，每次都是。
So everytime he will come to the house and be like, Dwayne~~~ Wa~~~~de like
all the time.
我就會說：老兄你夠了喔！你是我弟欸！
And then be like, man, can you stop it? you’re my own brother!
但我們有贏一座，所以我們沒問題啦。
But we won one, so we’re good.
Becky Hammon，大家不知道的是她就像我的大姊。
Becky Hammon, people don’t know that she’s like my big sister.
我們關係很好，謝謝妳這些年來的建議。
We had a great relationship, thanks for your advice to the years.
我真的很高興能跟妳一起獲選，真的很狂。
And I’m so happy to go to the hall with you, it’s crazy.
POP，我聽說這是史上第一次球員和教練一起選進名人堂的，有夠酷啦。
Coach Pop, I was told that it was the first time that a player and a coach
going at the same time to the HOF. That’s pretty cool.
至於其他嘛，對啊，就是擺脫不了他欸，真的扯。
For the rest, yes, I can’t get rid of him. It’s crazy.
還有其他的獲選者：能與你們一同選進名人堂是我的榮幸，謝謝你們。
For the rest of the inductees, it’s an honor to go with you guys into the
HOF, thank you.
-------------------------------------------
我的引薦人：TD，我是從上周開始寫演講的...我一直試著想說，Timmy為什麼這麼特別.
..
My presenters, Tim Duncan, I start writing my speech last week. And I was
trying to think like why Timmy is so special…
也害我睡不著覺，這是一件很簡單、同時卻又難以表達的事情。
Like I couldn’t sleep, it’s easy and the same time it’s hard.
所以我從明顯的部分開始－對我來說，他就是歷史最強的大前鋒。
So I’ll start with the obvious. To me, he is the best power forward ever.
明顯的講完了，但對我來說，我知道他的眼神有一個特別的超能力－讓我娓娓道來。
That’s the obvious. But me, when I know he has a special, super power with
his eyes. I will explain.
他從來不用講話的來要球，從來不會。他就只是看著我。
He never talk to get the ball. Never. He’ll just look at me.
當你是個來自法國的19歲小夥子，TD看著你是件超可怕的事。
And when you’re 19 years old, coming from France, it’s very scary when Tim
Duncan looks at you.
我也和許多抱怨拿不到球的隊友共事過。
I played with a lot of teammates who will complain to get the ball.
Bowen就會說：Tony我有空檔！ Tony我底角有空檔餒！但... 喔嗨Bruce！
Bruce Bowen like, Tony, I’m open; Tony, I was open in the corner! But.. hey
what’s up Bruce!
但Timmy就是看著我。我就會去跟POP說：POP，他又給我那個眼神了。
But Timmy will just look at me. And I’ll go to Pop and like: Pop, he give me
the look.
POP就會回說：他真的看你了？ 我就會回：對。
And then Pop will like: He really looked at you? And I was like: yeah.
你如果明天還想看到你的控球後衛，你就最好現在下給他的戰術喔。
If you want your point guard tomorrow, you call the play for him right now.
那就是為什麼TD對我來說很特別，也是我引薦人之一的原因。
And so that’s to me Timmy is special, and he is one of my presenters.
-------------------------------------------
Manu。Manu很獨特。他是我最特別的隊友。
Manu. Manu is unique, he is the most unique player I ever played with.
他特別到連POP在前兩年都不知道拿他怎麼辦。
He was so unique, that Pop didn’t even know what to do with him in his first
2 years.
作為控球後衛，看到POP目睹Manu那些傳球的臉，那些時刻真的是有夠好笑。
It was very priceless as a point guard to see Pop’s faces to see some of his
passes.
因為Manu的傳球有兩種：
Cause with Manu, he has two passes.
一種是傳奇般的傳球，大家都會嘖嘖稱奇、不敢置信的那種。
You have the legend one, that everybody will talk about, it was unbelievable.
另一種是傳給粉絲、傳到看台上、POP最愛的那種。
And the one that go to the fans, to the stands. Pop’s favorite.
前兩年有很多第二種傳球，所以我們跟Manu在開始時有點慘。
Was a lot of those in the first 2 years, so we had a rough start with Manu.
跟阿根廷也是...應該說阿根廷媒體。
Rough beginning with Argentina…actually the Argentina media.
他們覺得我不喜歡Manu，我都沒有傳夠多球給他。
They thought I didn’t like Manu, I don’t pass the ball enough to Manu.
我就不懂啦，POP是教練欸？他叫戰術給TD不是我的錯吧？
But I never really understand that, because Pop is the coach, it’s not my
fault if Pop calls all the plays to Timmy.
最後都是TD出手的，我只是控球後衛欸！
Timmy will take all the shots, and I’m just the point guard.
所以我剛開始時需要一個夥伴，Manu就是那個夥伴。
So I needed an ally, and Manu was my ally at the beginning.
雖然大家都知道了，但我還是要再說一次：在我的菜鳥年，TD是沒有跟我講話的。
So everybody knows that but I’m gonna say it again: my rookie year, Timmy
didn’t talk to me in my rookie year.
當大家看到我說這句時，人們會覺得我瘋了，但這是真的：TD不喜歡法國佬！
People think that I’m crazy when I said that but it was true. Timmy don’t
like French people.
他不喜歡我的法國口音，一直到我對上了Gary Payton－我最喜歡的控球後衛之一－
Payton你在哪？ （看到）Gary！愛你喔。
He doesn’t like my French accent. It’s not until I play against Gary
Payton, who is one of my favorite point guards… where is Gary Payton? Gary!
Love you.
直到我在GP前面表現良好為止，他才跟我說了一個字...還是兩個還三個來著...忘了。
It’s not until I play good in my rookie year against Gary Payton, he finally
said one word…actually two words..three words? I don’t remember.
我們沒問題了。一個小隻的法國佬、一個阿根廷小夥子、加上來自島上的泳者。
誰會知道呢？我們贏了四座總冠軍，能與你們一起並肩作戰是我的榮幸。
We all good now. The little French, the little guy from Argentina, and the
swimmer from the island. Who knew? We won 4 championships together, and it
was an honor to play with you guys.
-------------------------------------------
我的旅程是來自一個巨大的夢想－我也想做一個夢得勇敢。
My journey started with a big dream. I wanted to dream big.
我想打進NBA、我想成為第一個進入NBA的歐洲控球後衛。
I wanted to go to NBA, I wanted to become the first European point guard to
make NBA.
我常常告訴我的孩子們要大膽作夢。當你告訴某個人你的夢想，而他沒有在笑你的時候－
這代表你做的夢不夠大膽。
I always tell my kids, dream big. When you say your dream to somebody and he’
s not laughing at you, you don’t dream big enough.
當我在法國時，他們常常嘴說你太小隻啦、你太瘦啦、你不可能會成功啦...
When I was in France, they’re always saying you’re too small, you’re too
skinny, you’re never make it.
嘿對，現在在笑的人是我。
Well, I’m the one who is laughing now.
我有很棒的家庭。我爸來自芝加哥、我媽來自阿姆斯特丹；我出生自比利時、但我是法國
人，供參。
I had a great family, my dad is from Chicago, my mom is from the Netherland,
Amsterdam. I’m born in Belgium, but I’m French, so go figure.
我在兩個文化的薰陶下長大，我感覺自己有著兩個文化中最好的特質，這也在我的旅程上
幫助良多。
I grew up with both cultures, I felt like I have the best of both worlds, and
it helped me a lot with my journey.
給我爸...我真的太愛你了 （泣）
To my dad… I love you too much.
給我媽：她就像是醫生般，在延續我生涯方面幫助我很多。
To my mom, she was a health doctor helped me a lot for the longevity of my
career
我真的很愛妳，謝謝妳為我做的一切。
I love you very much thanks for everything.
給我的兩個兄弟：TJ和Pierre。
To my two brothers, TJ and Pierre
那些傢伙會為了我做任何事，我愛你們。
Those guys will do anything for me. I love you guys
給我兩個孩子Josh和Liam：我愛你們現在的模樣，你們有著很善良的心。我等不及看到你
們在生命中做出的種種，我也了解那一定會很棒的。
To Josh and Liam. my two kids. I love the way you are, you have great hearts.
I can't wait to see what you're going to do in life and I know it's going to
be great.
我真的很愛你們。
I love you very much.
他們很享受鎂光燈，就跟Nash小孩一樣呢。記得嗎Steve？
They love the camera just like Steve Nash kids, remember Steve?
我為了準備自己的演講，所以有看你的。對，他們也是。
I watch your speech you know to work on mine, yeah they're the same.
給我的愛Alize：謝謝妳的支持，我很喜歡妳照顧我和我小孩的方式，妳也有著很純粹的
心。
To my love Alize, thanks for the support. I love the way you take care of me
and my kids, and you have a pure heart.
妳讓我日復一日都想成為更好的人，真的很愛妳。
You make me want to be a better person every day, love you very much.
我接下來要快速說幾件事，給我的法國死黨、朋友、以及球隊，謝謝所有人的支持。
I'm going to say some quick things to my French Mafia, my friends, my team
thanks for all the support.
(私人好友略)
-------------------------------------------
馬刺...真的是難以言喻的球團。
The Spurs man…what uh what organization.
一切是由RC Buford開始的。
It starts with RC Buford.
RC，是你找到了我。
RC you find me.
謝謝你相信我，謝謝你說服POP再讓我做第二次試訓。我第一次的表現真的糟糕透頂。
Thanks for believing in me, thanks for convincing Pop to do a second workout,
I was definitely terrible on my first one.
謝謝你說服他，沒有你我不會出現在這。
Thanks for convincing him, and I will not be here without you.
謝謝你RC，愛你啦。我也會把Presti歸在這，因為他那時也跟你一起，謝謝你。
Thank you RC I love you, and I'll put Sam Presti on the same group with you
because Sam was there too with you, thank you.
Chip，你可能是唯一一個，在我整段生涯一直關注著我投籃的人。當你決定要改變我的投
籃方式、讓我更穩定時，我真的嚇壞了。
Chip Englland, you might be the only guy, you watch all my shots my whole
career, and it was very scary to me when you decided to try to change my shot
to be consistent.
與你共事的第一年，我就打進了全明星隊，謝謝你做的一切。
And my first year working with you I made the All-Star team, so thanks for
everything.
很明顯的我有很多很棒的隊友。上將－你是元老級的，你和冰人都是。Mills、Hill、
Smith...有好多隊友可以說呢。
Obviously, I had a lot of great teammates: David Robinson, you were the
original. You and George Gervin, Patty Mills, George Hill, Steve Smith… I can say a
lot of my teammate
Bowen，你是我在法國時從小到大看著的英雄。我和我的兄弟們一直有在看你打球。（
Bowen生涯初期在法國打球）
Bruce Bowen, you are a hero growing up in France. We were watching you with
my brothers.
你一直以來都對我很照顧，也一直支持著我。
You always took care of me and you always had my back.
Finley，我忘記在球衣退休儀式時談到你了，我也有跟你說我絕對不會在名人堂時忘記。
Michael Finley, I forgot to mention you on my jersey retirement, and I told
you I'm not going to
forget in my hall of fame.
你站在小牛那邊沒問題啦，但要記得，你冠軍是跟我們、是跟馬刺一起拿的。
It's okay you're on the Maverick side, but remember, you won with us you won
with the Spurs.
我來快速講個Finley的小故事，他是我最愛的隊友之一。
I will tell a quick story on Michael Finley, he is one of my favorite
teammates.
2006年，他決定加入馬刺並衝擊冠軍－因為那是球員來馬刺時就會做的事情：想要贏得冠
軍。
In 2006 he decided to come to the Spurs to win a championship because that's
what you do when you come to the Spurs: You want to win a championship.
啊在2006年我們輸給小牛，所以...
And in 2006, we lost against the Mavericks, so…
Dirk表現超殺，我們敗下陣來。然後我記得，也會永遠記得的是我們在更衣室的時候，看
到你在哭。
Dirk had a hell of a play and we lost and I remember, I will always remember
we were in the locker room, and you were crying.
我將那一刻帶往心裏去，因為看到你在哭，我覺得...我們沒有做到。
And I took that to heart like you were crying and I was like, man we didn't…
we didn't do it.
所以2007年，我唯一的動力，一整年下來都是－為你帶來一座冠軍。
So 2007, my only motivation, the whole year- it was to try to bring you a
championship.
我記得當我們擊敗騎士的時候－抱歉啦LBJ－當我們擊敗騎士的時候。看到你表情的那一
刻真的值了，我們也帶給你一座金盃。
And I remember when we beat Cleveland, sorry LeBron, when we beat Cleveland.
it was priceless to see your face and that we got you a championship.
-------------------------------------------
給POP：一切因他而起。你真的棒到難以置信。
Coach Pop: It starts with him. Coach pop you're unbelievable.
我可以說很多你的事情，像是你為了鞭策我、對我咒罵時說的話啦。但我小孩在這，所以
我就長話短說。
I can say a lot of stuff about you Popo, the way you cursed on me and the
language that you used to push me, but I have my kids here so I'm just gonna
keep it simple.
歸根究柢，你把我丟進了火坑，一個才打了不過五場比賽的19歲年輕菜鳥。你把我拉到飛
機後面跟我說：你明天要打先發喔。
At the end of the day, you threw me into fire, I’m 19 years old in five
games into my rookie year, you put me in the back in the plane you call me
and you was like: you starting tomorrow.
我回：認真？
I was like really?
：啊你有跟Timmy說嗎？
I was like: did you talk to Timmy?
因為我還是覺得他不喜歡法國人，所以我有點怕。
Because I was still thinking he didn’t like French people, so I was like a
little bit scared.
POP就回說，你沒問題啦，你打先發。 接著你們都知道了。
Pops like, you'll be fine, you starting, and the rest is history.
你對我而言一直都是我第二個父親。你為我及我的家人所做的一切...我都很感激。
謝謝你POP，愛你。
You're always being the second dad to me pop, everything you did for me and
my family
I appreciate everything. Thank you Pop, I love you.
-------------------------------------------
給法國國家隊：我們兩周前就慶祝過了。我們慶祝我們首枚金牌的第十周年，也是我們法
國國家隊贏下的唯一一枚金牌。
To the French national team, we celebrated two weeks ago. we celebrated our
10-year
anniversary of our first gold medal, the only gold medal we won with the
French team.
感覺很棒，我一直認為如果我沒有和他們一起贏得金牌，我的生涯就不會那麼成功。
It was a great feeling, I always thought that if I didn't win with the French
national team, my career was not going to be successful.
我很渴望拿下一個金牌，所以確實有時候我會希望Gasol沒有出生過，不然我早就拿更多
金牌了。
I was obsessed with winning a gold medal, so it's true sometimes I wish that
Pau Gasol was not born because I would’ve won a lot more gold medals but
sooner but because of you.
但也是因為你，是你每年都促使著我回來為國效力。
You pushed me every year to come back with the national team.
我有一些很好的隊友：Gobert、Batum、Mahinmi...還有我兩個最狂的隊友：Diaw跟
Turiaf。
I had some great teammates: Rudy Gobert, Nicola Batum, Ian Mahinm, but my two
partners in crimes: Boris Diaw and Ronnie Turiaf.
你們讓每個夏天都很值得，你們讓這些時光值得了。
You made it worth it. Every summer, you made it worth it.
給黃蜂球團，我想感謝MJ，他是我從小到大仰慕的偶像。
To the Hornets I want to thank Michael Jordan, he was my idol growing up.
他是我想打球的原因，是我的理想，我整個房間都掛著他的海報。
He's the reason why I wanted to play basketball, he was my inspiration, I had
posters in my whole room.
人們常說永遠不要親身遇見你的偶像，但我則是相反。
People always say never meet your Idol, but for me, it was the opposite.
能和MJ有很好的關係並能稱他為朋友，是一件很難以置信的事情，謝謝MJ和黃蜂球團。
It was unbelievable that now I had a great relationship with him and I can
call him
a friend so thanks for Michael and thanks for the Hornets organization.
-------------------------------------------
最後，我覺得自己很幸運，這段旅程仍舊難以置信。
To finish, I feel very blessed. It was an unbelievable journey.
我從來沒想過像我這樣的人能體驗到那些種種。
I never thought somebody like me can experience something like that.
所以致那些在觀看的孩子們：勇敢作夢吧。
So for all the kids who are watching: keep dreaming big.
非常謝謝你們，我很感激、並愛你們大家。一起享受美好的夜晚吧，謝謝你們。
Thank you very much, I appreciate and love you all. Let's have a good night,
thank you.
其他篇待續。
原文影片：https://rb.gy/v3rd9
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 61.228.132.55 (臺灣)
※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1691927849.A.D64.html
只是我沒有放進去而已喔!
謝謝你指出疑慮!
... <看更多>