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哇！快要到全球通路發行的那天了！剛看到 誠品書店 eslite bookstore 的網站上也可以訂購了！
看到有寫作者介紹，真希望他們也順便介紹一下這本外文書的封面和書籍的插畫師是來自台灣！🙈
#illustration #illustrator #art #artwork #HachetteBookGroup #bookcover #bookdesgin #coverart #goat #publisher #publishing #advertising #artdirection #dynasty #goat #籃球 #michaeljordan #kobebryant #magicjohnson #stephencurry
文化部 Wacom Taiwan 台北插畫藝術節 Taipei Illustration Fair 文化內容策進院 Taiwan Creative Content Agency
Năm nay Hảo cúng tổ đơn giản ở nhà 🙏🏻🙏🏻
Light On Media Advertising Agency mong các anh chị trong nhà luôn xinh đẹp,nhiều show chậu hennnn ❤️❤️
終於拿到與樺榭圖書集團合作的書，而這本書也即將在下個月五號全球發行！
實體書拿到手裡後才真正覺得感動，尤其一本書都是我的插畫，還是與國際頂級出版社的合作，並且能跟美國專門寫ＮＢＡ內容的暢銷作家Marcus Thompson合作，真的很有成就感。
除了封面以外，書裡面的40張插畫都是由我負責繪製的，真的覺得非常榮幸，內頁的印刷非常精美而且是硬書皮，很適合喜歡 #NBA 的朋友們擁有喔！
藝術總監人超好的！將合作初期給他們試稿的公牛隊插畫特別放在畫框裡面跨海寄過來，真的很暖心！
當初也是因為這張插畫和書內頁中的麥可喬丹插畫獲得他們的信任，而且行銷部看到試稿的時候，還很疑惑的確認道：「整本書真的都會是這種質量的插畫嗎？這是真的嗎？」然後非常的興奮！讓我覺得我的創作和詮釋方式被認同很開心。
台灣的博客來 可以網上訂到這本外文書喔！
#illustration #illustrator #art #artwork #NBA #HachetteBookGroup #bookcover #bookdesgin #coverart #publisher #publishing #advertising #artdirection #dynasty #goat #籃球 #michaeljordan #kobebryant #magicjohnson #stephencurry 誠品書店 eslite bookstore dPi 設計插畫誌 文化內容策進院 Taiwan Creative Content Agency 文化部 勤美璞真文化藝術基金會 台北插畫藝術節 Taipei Illustration Fair Wacom Taiwan
#數位廣告 #廣告業 #社群媒體 #網路行銷 #廣告代理商 #媒體代理商 #公關公司
我相信數位廣告媒體業此時此刻正是時下最火紅的產業 到處都可以聽到人們說
"我在做廣告阿" ➔ 喔喔所以你們都要設計很多圖 那妳一定很會畫畫!
"我在做廣告阿" ➔ 喔喔所以你要印那種廣告看板嗎?
"我在做廣告阿" ➔ 好羨慕 你的那種上班一定很快樂很活潑~
"我在做網路行銷阿" ➔ 蛤 所以是像東x電商那種嗎? 最近很多人在做耶!
"我在做社群媒體阿" ➔ 你是說臉書IG那種嗎? 那要怎麼做啊? 我也想放我的產品!
"我經營粉絲團阿" ➔ 哇真假 所以你有很多粉絲嗎? 可以教我怎麼增粉嗎?
等等等等等太多了 聽到這些回答都覺得 我太難了~~~
大家的回答是否都讓做廣告的你/妳們無限傻眼呢? 甚至就是懶地解釋了 下次直接分享這個影片!
而親朋好友你們聽完後 真的有搞清楚內容是在做什麼嗎? 是不是一知半解有聽沒有懂 反正就這樣 很紅 假裝了解就好! 今天簡單為大家解惑:
今天這影片想提供給以下兩類人:
1) 本身在廣告/數位廣告界的人們 身邊的親人朋友時常問起你的工作 但是總不知道該如何解釋 因為解釋完之後 大家看一起來也是一臉霧沙沙
2) 本身為非相關產業 但是可能公司需要或是想轉行又或者純粹想了解廣告業的工作內容 如何運作 各種關聯等等
希望這支影片對大家有幫助!!
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影片中有提到要把細節放在這裡 以下都是廣告集團國際大品牌 抓出一些重點給大家參考
* 廣告代理商 Advertising Agency
Ogilvy Group 奧美廣告
Mccann 麥肯廣告
Hakuhodo JP 博報堂
Dentsu 台灣電通
Leoburnett 李奧貝納廣告
BBDO 黃禾國際
Publicis 陽獅集團
JWT Wunderman Thompson 智威湯遜
* 媒體代理商 Media Agency
Dentsu - Carat 凱絡媒體
Dentsu - iProspect 安布思沛
Dentsu - Media-Palette 貝立德
Dentsu - isobar 安索帕
Dentsu - Vizeum 偉視捷媒體
Dentsu - AMNET 安納特
Publicis Media - ZenithOptimedia 實力媒體
Publicis Media - Starcom 星傳媒體
Omnicom Media Group - OMD 浩騰媒體
WPP GroupM - Wavemaker = MEC + Maxus 媒體庫
WPP GroupM - Mindshare 傳立媒體
Watch：Fitbit https://www.fitbit.com/global/tw/products/trackers/luxe?sku=422GLPK
Filmed with: Canon g7x mark ii
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CONNECT WITH ME!
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YouTube: https://goo.gl/6rbLNx
Facebook: https://goo.gl/2EiFfp
Partner with me: vickyvickychannel@gmail.com
สงสารกอล์ฟมาก!! ทำทุกอย่างเพื่อคนรักสุดท้าย...
‼️แจกฟรี! สำหรับครั้งแรกให้กับทุกคน ที่อยากลบรอยแผลเป็นหรือรอยสัก รับสิทธิ์ง่ายๆ เพียงแอดไลน์ https://lin.ee/BYHSQdl หรือ @gangnamclinic
? เครื่อง Picoway เครื่องลบรอยสักนวัตกรรมใหม่ที่ดีที่สุด มีมูลค่าเครื่องถึง 13 ล้านบาท! โดยประสิทธิภาพดีกว่าเลเซอร์ทั่วไปถึง 1000 เท่า! ผ่านมาตรฐานทั่วโลกจัดว่าเป็นเครื่อง Pico ที่ดีที่สุด สามารถ ลบรอยสัก&รอยแผลเป็นได้ โดยไร้รอยแผลเป็น ไม่ต้องพักฟื้น ต้องรีบมาแล้ว !!!
?เฉพาะที่กังนัมคลินิก สาขา ซีคอน ศรีนครินทร์ ชั้น 3 เท่านั้น
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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