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Marihiko Hara & Polar M名義での新作『Our Season』、1月29日にリリースです。
プロフィールのリンクより是非プレセーブをお願いします。今回はデジタルのみのリリースです。
あと2週間、過去作品『Dance』(2016)、『Beyond』(2013)を是非聴いてお待ちください。
New EP “Our Season” by Marihiko Hara & Polar M will be available on 29th Jan. Please pre-save it.
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// ANNOUNCEMENT OF NEW RELEASE //
Music For Home Vol. 1: Our Season
by Marihiko Hara & Polar M
Release date: 29-Jan-2021
Preview and pre-save the EP here: https://orcd.co/mnd007
Tracklist:
1. Take A Leap
2. Reflected
3. Into The Landscape
4. Our Season
Four years since their last album in 2016, Marihiko Hara Studio & Polar M return with a breathtakingly beautiful 4-tracks EP. The duo has been travelling and working together a lot before the pandemic strike. However, since April in 2020 like many of us, they have been staying at home most of the time.
During a challenging time like this, listening and composing new music has again become a sanctuary for them. Although physically separated, both started to share some musical sketches and ideas via file swapping. Before long, a brand new EP was born.
This EP, entitled 'Our Season', is the 1st instalment of the 'Music for Home' series curated by mü-nest label - a series that focuses on home-listening music that reflects the mood and feelings of our daily life during this unprecedented period in pandemic. And what a great way to start the series, with the duo's exquisite music reminding us about joy and hope in life.
These 4 tracks, crafted with the duo's signature elegant piano notes and heartfelt guitar lines, resemble the state of their minds during the pandemic period - delicate, quiet, but ready to rise whenever the time comes.
'They are like the preserved energy in the soil, ready for the next spring,' the duo added. The current challenging time may continue for a while. While we are leaning against the wall, Marihiko Hara & Polar M's music resembles a window, for us to see and imagine the landscapes beyond, and remind us that our season will come again, for us to share and cherish.
This EP was mastered by Tokyo renowned mastering engineer / recording artist Chihei Hatakeyama.
8 January 2021
昨年神戸市によるアーティスト・クリエイター活動拠点支援事業の助成を受けました。
その制度の魅力を伝える目的で昨年度受給者達による展示会を神戸三ノ宮さんちかアドウィンドーで1月18日朝10時迄展示しております。
１．展示期間 2021年1月4日（月曜日）15:00から1月18日（月曜日）10:00まで
２．展示場所 さんちかアドウィンドー 神戸市役所旧2号館出口付近
Last year, I received a subsidy from Kobe City to support the base of artist and creator activities.
In order to convey the appeal of the system, we are exhibiting by recipients of last year's at Kobe Sannomiya Sanchika Ad Window until 10:00 a.m. on January 18th.
1. Exhibition period: January 4th (Monday) 15:00 to January 18th (Monday) 10:00
2. Exhibition place: Sanchika Ad Window near exit of Old Building 2 of Kobe City Hall
#exhibition #kobe #神戸 #神戸市庁 #さんちか #art #artwork #abstract #abstractart #creative #creativeart #calledtobecreative #kunst #composition #art_of_japan #paintingart #artdeco #painting #collage #creativeminds #creativityfound #artsy #artstagram #artgallery #artcollective #art_spotlight #abstractpainting #abstractors #abstraction @ さんちか（santica）
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
2020年10月14日撮影
姨捨駅（おばすてえき）
JR東日本 篠ノ井線
標高551mの山の中腹に位置し、全国でも数少ないスイッチバック方式を擁する駅である。冠着山に近いが、その山頂は駅舎及びホームからは山襞や樹木に隠れて望見はできない。
当駅のホームから見下ろす善光寺平は、日本三大車窓の一つと数えられる。他の二つは、根室本線の狩勝峠（現在はルート変更により廃止）と、肥薩線の矢岳駅である。
見下ろす善光寺平は、川中島の戦いの古戦場でもある。
1900年（明治33年）11月1日に国鉄篠ノ井線 篠ノ井駅 - 西条駅間の開通と同時に開業。旅客・貨物の取扱を開始。
1934年（昭和9年）に駅舎改築。
1960年（昭和35年）6月1日に貨物の取扱を廃止。
1972年（昭和47年）3月に無人化。
1987年（昭和62年）4月1日に国鉄分割民営化により、東日本旅客鉄道の駅となる。
2010年（平成22年）
7月24日に駅舎内の駅事務室のリニューアルに伴い、記念式典を開催。
9月7日に2番線ホームの展望台利用開始。
2011年（平成23年）7月24日に駅舎の外装および跨線橋のリニューアルに伴い、記念式典を開催。
2012年（平成24年）8月1日に「日本夜景遺産（自然夜景遺産）」に認定。
相対式ホーム2面2線を有するスイッチバック方式の地上駅である。
駅付近の本線は、稲荷山付近から冠着トンネルまで最大25 ‰の上り勾配で、スイッチバックの引き上げ線内も奥へ向かって25 ‰の上り勾配になっていて、水平になっているのは駅の着発線付近のみである。
かつては駅の着発線のさらに奥に66.7 ‰の急勾配が設置されており、ブレーキが効かずにオーバーランした車両を受け止める避難線となっていた。
この線路の跡地は、姨捨変電所と駅利用者のための駐車場になっている。
本線上にホームは設置されておらず、通過列車は当駅のホームには入線しない。
2019年度（令和元年度）の1日平均乗車人員は53人。
Obasute Station
JR East. Shinonoi Line.
Zenkojidaira overlooking from the platform of this station is one of the three major train window scenery in Japan.
Zenkojidaira overlooking from the platform is also the old battlefield of the Battle of Kawanakajima during the Warring States period.
It opened on November 1, 1900.
It was rebuilt in 1934 to the current station building.
On July 24, 2011, the exterior of the station building and the overpass were renewed.
The average number of passengers per day in 2019 is 53.
姨捨站
JR東。 Shinonoi線。
從車站站台上眺望的善光寺平是日本三大火車窗外風景之一。
從平台上俯瞰的善光寺平也是戰國時期川中島之戰的老戰場。
它於1900年11月1日開業。
1934年重建為現在的車站大樓。
2011年7月24日，車站大樓的外觀和立交橋得到了更新。
2019年的每日平均乘客人數為53。
姨舍站
JR东。 Shinonoi线。
从车站站台上眺望的善光寺平是日本三大火车窗外风景之一。
从平台上俯瞰的善光寺平也是战国时期川中岛之战的老战场。
它于1900年11月1日开业。
1934年重建为现在的车站大楼。
2011年7月24日，车站大楼的外观和立交桥得到了更新。
2019年的每日平均乘客人数为53。
오바스테 역
JR 동일본. 시노노이 선.
이 역의 홈에서 내려다 젠 코지 평은 일본 3 대 열차 창문 풍경의 하나이다.
플랫폼에서 내려다 젠 코지 평은 전국 시대의 가와 나카지마 전투의 전쟁터이기도하다.
1900 년 11 월 1 일에 개업했다.
1934 년에 현재의 역 건물로 개축했다.
2011 년 7 월 24 일에 역의 외관 및 구름 다리의 리뉴얼을 실시했다.
2019 년도 1 일 평균 승차 인원은 53 명.
■ 更多林子安：
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■ 更多【Cover by AnViolin】：https://bit.ly/2vWVtF5
🎶樂譜連結 Sheet Music🎶
https://gumroad.com/anviolin
（台灣請用蝦皮）https://shopee.tw/anviolin
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방탄소년단《Dynamite 다이너마이트》 바이올린 커버 | Violin Cover by Lin Tzu An of Dynamite by BTS
果然只有防彈才可以超越防彈！Dynamite輕快並且聽起來愉悅的曲風，成功把防彈登上推上了Billboard百大單曲冠軍，成為名符其實的世界彈！
節奏一下就讓人嘴角上揚，滿載日常小確幸和愉快正能量，充滿活力的曲風和極具感染力的節奏，感覺很適合在夏天開車兜風的時候聽，可以搖下車窗對旁邊的車喊「嘿！旁邊的～你好嗎？」
（但防疫期間或農曆7月先不要😆）
普天同慶沾光防彈並且預祝世界彈實現葛萊美獎的願望，我也在MV加入新的元素做新的嘗試，
感謝@Julia 咪妃 特別演出，希望大家喜歡！
歡迎大家在沒有下雨的週末到信義區香堤大道，聽cover歌曲的live版！詳細演出相關資訊，我都會更新在我的Instagram 限時動態！
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Only BTS tops BTS for sureee! The pleasant style of Dynamite has successfully put our BTS boys on the top of Billboard HOT 100 singles!
As the song goes, Dynamite would make you pleased and you'll end up with positive energy and a big smile on your face.
For no reasons, I just feel like driving with Dynamite in the summer, rolling down the window n shouting to the car beside mine like "Hey! You!! How are you?"
(But please don’t do it during the social distancing period 😆)
To celebrate with BTS and pre-celebrate their "foreseeable" Grammy Award in a near future, I have new elements in my MV cover. Special thanks to @Julia 咪妃 for my guest, hope y’all like this!
Should you have any request regarding cover songs, just comment below and let me know.
Also please share the video and subscribe to my channel https://bit.ly/2EsTGMQ.
Don't forget to click the 🔔 bell to be notified when my videos come out!
Visit me at Taipei Shin Kong Mitsukoshi Xinyi Plaza to enjoy more my live cover songs. Check it out details on my Instagram stories!
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特別演出Special Guest：@Julia 咪妃
編曲Arrange：林子安 Lin Tzu An
混音mix：林子安 Lin Tzu An
小提琴 Violin: 林子安 Lin Tzu An
攝影師剪接師 Photographer & Film editor: Santon.W
文字編輯 Social media editor/manager: Lily Wu
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如果你喜歡我的影片的話，歡迎贊助我，讓我有更多資源去提升畫面與音樂。
贊助連結：
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（Via Paypal）Sponsorship：https://www.paypal.me/Anviolin
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【Cover by AnViolin】每週上傳新的小提琴cover影片，
喜歡的話請訂閱我的頻道 https://bit.ly/2EsTGMQ
也記得開啟🔔訂閱通知，按讚留言分享給你家人朋友看！
還想看子安cover什麼歌？留言跟我說 ！
--
#BTS
#방탄소년단
#Dynamite
#다이너마이트
#BTS_Dynamite
#빌보드_핫_100
#Billboard_Hot_100
#AnViolin
#Dynamite_violin
#CoverSong
#ViolinCover
#CoverByAn
#林子安
#林子安小提琴
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