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I teamed up with my good friend, Lily, to seriously condense everything we know / have done in relation to networking in this series all about networking and building your personal brand! She has networked with all the execs at the biggest tech companies you can think of even as a fresh grad, so who better to learn from?!
🖐🏽 五分鐘，Ken帶您看懂BBC報導
🎁 第二波抽書活動：
底下👍點讚 + 🔗分享 + ✏留言
告訴Ken你想要哪一本書
(圖片詳見上一則)
🎊 第一波中獎學員: 蔡馥如
📰 Why self-promotion doesn't have to be taboo?
🀄 為什麼自我推銷不必忌諱?
Many of us instinctively hate the idea of blowing our own trumpets. Yet it's important to understand how best to highlight our skills – especially now.
📌 第一段說明，我們許多人instinctively(本能地)討厭blowing our trumpets (自我吹捧)。然而，在這時代，要了解如何顯示我們的才能是很重要的。
The mere idea of self-promotion makes many people wince. Trumpet-blowing is something a lot of us aren’t good at and that’s no surprise, given we’re taught as children that ‘boasting’ isn’t an attractive quality. “We get hung up on self-promotion coming across as arrogant,” explains Stefanie Sword-Williams, author of F*ck Being Humble: Why Self Promotion Isn’t a Dirty Word. “But if you’re not an arrogant person, you won’t deliver it in that way.”
📌 本段說明，自我推銷的想法使許多人wince (畏縮)。Trumpet-blowing (自我吹捧) 是我們很多人都不擅長的事，其實不奇怪。因為我們從小就被教導說 boasting (吹牛) 並不是一種吸引人的特質。 《X你的謙虛》作者威廉史瓦特就說：「為什麼 self-promotion (自我推銷) 不是一個不好的詞? 但是，如果您不是一個 arrogant (自大的)人，您不會讓人有那樣的感覺。」
In fact, taking pride in your professional accomplishments should be considered a normal part of life, not a taboo, experts say. Highlighting your skills well can feed into workplace success, and whether you’re changing jobs, want to move up at work or show your boss what you’ve been achieving, being able to self-promote effectively is an advantage.
📌 本段說明，專家表示，實際上，以自己的專業 accomplishments (成就) 為榮，應該被視為生活的正常部分，而不是taboo (禁忌)。出色地展示自己的技能可以促進工作場所的成功，無論您是要換工作，想升職還是向老闆展示您所取得的成就，能夠effectively (有效)自我推銷都是一個優勢。
Right now, the need to ‘self-sell’ has arguably never been greater, as pandemic-hit businesses weigh up what they do – and don’t – need going forward. It’s particularly true for some groups; women, who traditionally struggle to promote themselves, have been particularly affected by the Covid-19 recession, for example. Home workers could also benefit; research shows that they suffer from a lack of face-to-face time with managers, which negatively impacts career progression.
📌 這段說到：目前，可以說“自售” 的需求從未如此強大，因為受到疫情打擊的企業weigh up (權衡)了他們要做的事情和不需要做的事情。對於某些群體來說尤其如此；例如，傳統上為提升自我而 struggle (奮鬥)的女性尤其受到 Covid-19 衰退的影響。家庭工人也可以受益；研究表明，他們缺乏與經理面對面的時間，這會對職業發展產生負面影響。
“If we don’t invest the time in demonstrating our value, we run the risk of not being considered as ‘needed’,” explains Sword-Williams. “The content you put out about yourself is what you will be known for – so it’s essential that you control that narrative.”
📌 Sword-Williams 解釋說：“如果我們不花時間 demonstrate(證明) 自己的價值，那麼我們就有被認為不是'需要'的 risk (風險)。” “發布給自己的內容就是您將廣為人知的內容—因此，控制該 narrative (敘述)至關重要。”
Post-pandemic, how we promote ourselves could help determine whether we thrive in the workplace or linger, overlooked, on the side lines. That means overcoming squeamishness and learning how to explain our skillset properly. Fortunately, it’s something we can all master.
📌 疫情發生之後，我們如何推銷自己可以幫助確定我們在工作場所 thrive (茁壯成長)，或是在職場上 linger (徘徊)被忽視。這意味著要克服 squeamishness (神經質)，學習如何正確地解釋我們的技能。幸運的是，這是我們所有人都能掌握的東西。
In its simplest form, self-promotion is the act of drawing attention to your work and achievements. Whether it’s a post shared on your LinkedIn, an email check-in with your boss or a conversation with an important contact, self-promotion shines a spotlight on your successes with a view to developing a personal brand, furthering a career or asserting yourself in your field. It’s a skill that’s as important for someone trying to get on the employment ladder as it is for a CEO.
📌 在最簡單的形式中，自我推銷是一種引起對您的工作和成就的關注的行為。無論是在LinkedIn上分享貼文，與老闆的電子郵件，還是與重要聯繫人對話，自我推銷都將 spotlight (聚焦) 於您的成功，以發展個人品牌，促進事業或在自己領域建立聲譽。對於想get on the employment (升職)的人來說，這項技能與對於首席執行官的一樣重要。
全文: https://reurl.cc/OX61jv
📓【Ken的文法筆記 I】
🟠翻譯 X 詳解 已上傳資料庫🟣
購買請至➜ https://is.gd/5Kp6M0
📘【Ken的高頻單字筆記 I】
購買請至➜ https://is.gd/zdxeF0
👨🏫【實用英語扎根培訓】
購買請至➜ https://reurl.cc/m95QDl
【メンターの正しい選び方】
昨日は大変な一日でした。
朝に、映画『えんとつ町のプペル』のオープニング主題歌（＠HYDEさん）のミュージックビデオが公開したのですが、公開と同時にお客様は勿論のこと、関係者サイドもザワつきまして……いろんな連絡をいただきました。
https://youtu.be/StVsfO0lVok
端的に言うと、「とんでもねぇな！」ということでして、エンターテイメントに携わっている人が、あれをほっておくわけないんですね。
夜には緊急会議（という名の飲み会）が開かれて、そのままスタッフの皆で実花さんに行き、今後の作戦を立てました。
また、皆様の度肝を抜くような面白いものをご提供できるかもしれません。
結局、朝から晩まで仕事で走り回ったのですが、唯一やった「ハロウインっぽいこと」は、午後におこなった「撮影会」です。
プペルの本気の仮装をした西野と一緒に記念撮影ができるという限定２００組の（コスプレ）撮影会なのですが、なんかファミリーで来てくださる方も本当に多くて、すっごい楽しかったんです。
コロナになって、ああいったリアルイベントって減っちゃったんですけど、「撮影会」だと、チケットを販売する段階から、お客さんの集合時間を分けることができて、かつ、1組1組ですから、蜜を避けれるんですね。
限られた人数ですので、勿論、受付で全員、消毒＆検温することもできる。
この形のリアルイベントっていいなぁと思いまして、今朝、サロンの方に「ちなみにハロウィンじゃなくても、今回のようなコスプレ撮影会の需要ってあります？」と聞いたところ……「行きたい！」という声をたくさん頂戴しました。
というわけで、本日の二日酔いが片付き次第、準備に取り掛かって、「コスプレ撮影会 第２弾」を秒速で実現します。お楽しみに。
あと、ご報告としましては、クラウドファンディング「SILKHAT」内で募集しております『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』の受講者が３１００名を突破しました。
(※参加はコチラから↓)
https://silkhat.yoshimoto.co.jp/projects/2158
こちらはタイトルそのまま、西野亮廣が手加減抜きで、自身のマーケティング事例を交えながら、お話しする会です。
経営者さんや個人事業主さんクリエイターさんは必見です。もったいぶらずに、トコトン喋ります。
宜しくお願い致します。
そんなこんなで今日の本題は、冒頭お伝えした「近況報告」と繋がる話なのですが……
実は『コスプレ撮影会』にしても、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』にしても、どちらも映画『えんとつ町のプペル』の販促活動なんです。
『コスプレ撮影会』には前売りチケットが５枚、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』にはオンライン前売り券が３枚ついてきます。
いわゆる「特典付きチケット」なのですが、これは映画だと、よくある手法で『鬼滅の刃』だと、たしか４５０万人に単行本が付いてきたり、『ポケモン』とかも、そういうのありますよね。
一人でも多くの方に映画館に足を運んでもらう為に、皆、あの手この手を繰り出しています。
僕らのような小さなチームは、付けられる特典があまりなくて、特典となると、どうしても「西野が稼働する何か」がメインになってくるんですね。
ドブ板営業は得意なので、そんなのは望むところですが、ただ、当初は、『コスプレ撮影会』も、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』もやる予定ではなかったんです。
当初は、全国の映画館を行脚して、各映画館で映画『えんとつ町のプペル』のストーリーを喋って、その出口で、チケットを手売りする予定だったのですが……コロナでその計画が全て白紙になりました。
映画館は５０箇所回る予定で、仮に、各映画館の出口でチケットが２００枚売れたとしたら、２００枚×５０個所で、１万枚の前売りチケットがそこで捌けていた。
それがコロナで白紙になっちゃったわけですが、でも、よくよく考えてみてください。
コロナで映画館を回るイベントができなくなって、その代わりの打ち手として出した、たとえば今回の『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』には前売りチケットが３枚付いていて、今の時点で３１００名の受講者が決まっています。
この時点で、９３００枚の前売り券が売れているわけですね。
映画館を回るイベントは１年がかり。
一方、『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』は、９０分程度です。
「コロナでやれなくなった代わりに」という施策は、この他にもたくさん打っていて、(変な言い回しですが)あのままコロナがなかったら、映画『えんとつ町のプペル』の前売りチケットは、今の１０分の１も売れていなかった。
何が言いたいかというと、月並みですが、問題が起きてしまうことは大して重要ではなくて、その問題に対して、どう対処するかが重要だということです。
そして、その対処する力となるのは何かというと、「天才的なひらめき」などではなく、『知識』です。
クラウドファンディング、オンラインサロン、それらのハンドリングの知識がないと、対処法の選択肢が減る。
選択肢の欠乏は「焦り」を生み、焦りは判断ミスを生んでしまうので、とにもかくにも必要なのは『知識』です。
こういう局面では、「才能」なんて、何の役にも立ちません。
そんなこんなで、「『西野亮廣オンライン講演会 ~マーケティング講座【上級編】~』に是非」という告知をブチ込んでみるわけですが、勿論、僕の講演会だけじゃなくてね、他にもたくさんの人から知識を吸収した方がいいと思います。
じゃあ、「そういうことを教えてくれる人をどこで選ぶか？」という問題になってくると思うのですが、これはあくまで僕の選び方になりますが、「今現在、売れているモノを持っている人」がイイと思います。
「売れているモノ」の線引きは、その人本人が「これだけ売れています」と言っているものではなくて、「第３者が『売れている』と認識しているモノ」です。
自分で言う分には、数字なんて、いくらでも盛れるんで。
自称数字は参考数字にしない方がイイ。
あと、現在進行形のヒット商品を持っていない人の知識は、現在進行形のヒット商品を持っていない人の知識からの引用なので、ちょっと遅いです。
あんまり使いものにならない。
昨日、YouTubeで隔週で配信している「スナック西野」にメガネブランドのOWNDAYS代表の田中さんに来ていただいたのですが、田中さんの話とかは「ヒット事業を生み出している現場の話」なので、メチャクチャ勉強になります。
https://youtu.be/wr7QW72rBFg
やっぱ、そういう現役プレイヤーから学ぶのが一番イイと思います。
今日は「メンターの正しい選び方」というテーマで、お話させていただきました。
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino
▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065
━━━
２０２０年１２月２５日公開！
映画『えんとつ町のプペル』
▼オンラインムビチケ（特典付き）の購入はこちら↓
https://mvtk.jp/Film/070395
▼上映館はこちら
https://theater.toho.co.jp/toho_theaterlist/poupelle.html…
[the right choice of mentor]
Yesterday was a rough day.
In the morning, the music video for the opening theme song (@HYDE) of the movie ′′ a no-Cho ′′ has been released, but at the same time, the customer is of course, and the side of the people involved is also the wa...... all kinds of contacts I got it.
https://youtu.be/StVsfO0lVok
In a nutshell, it's outrageous!" so people who are engaged in entertainment can't keep it hehehehe.
At Night, the emergency meeting (called drinking party) was held, and the staff went to Hana-San, and made a future operation.
We may also be able to offer you some interesting things that will make you stunned.
In the end, I ran around at work from morning to night, but the only ′′ Ha-ish thing ′′ that I did is the ′′ photoshoot ′′ that I did in the afternoon.
It's a limited 200-Group (Cosplay) photoshoot that you can take a commemorative photo with nishino, who did a serious costume of but there were so many people who came to the family, and it was really fun. I'm sorry.
I've been in Corona, and I've lost a real event, but it's a ′′ photoshoot ′′ and I'm going to separate the customer's gathering time from the stage of selling tickets, and I'm going to have a 1-group 1 pairs, so you can avoid nectar.
It's a limited number of people, so of course, you can also disinfect &'m all at the reception.
I thought it was good to have a real event in this shape, and this morning, I heard that the salon said, ′′ by the way, even if it's not Halloween, there's a demand for a cosplay photoshoot like this time?" I want to go I gave you a lot of voices called!"
So, as soon as today's hangover is over, I'm going to get ready, and I'm going to have a ′′ Cosplay Photoshoot no. 2 ′′ in a second. Look forward to it.
Later, we are looking for a crowdfunding ′′ Silkhat ′′ in the crowdfunding ′′ Silkhat ′′ ′′ ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" we have breached 3100 participants I'm sorry.
(* join here ↓)
https://silkhat.yoshimoto.co.jp/projects/2158
This is the title, and ryo nishino is a meeting to talk about with his own marketing cases.
A MUST-see for managers and personal business operators. I'm going to talk about a ton without a waste.
Thank you for your support.
This is how today's chase is a story that leads to the ′′ Status report ′′ that I told you about the opening......
In fact, even if it's a ′′ Cosplay photoshoot," it's a promotional activity for the movie ′′ a town of the town ′′ even if it's a ′′ Cosplay Photoshoot ~"
′′ Cosplay photoshoot ′′ has 5 advance tickets," ryo nishino online lecture ~ Marketing course [Advanced Edition ~" we have 3 online advance tickets.
It's the so-called ′′ ticket with special gift," but this is a movie, and it's a common method, and it's a ′′ DEMON SLAYER ′′ and it's a book for 450 million people, and it might be ′′ Pokemon," that's it There is, isn't it?
Everyone is taking another to carry their feet to the cinema for a lot of people.
A small team like us doesn't have a lot of perks to be put on, and when it comes to perks, it's going to be the main thing that nishino is going to work.
I'm good at the gutter business, so i want that, but at first, I'm going to have a ′′ Cosplay photoshoot ′′ and ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" I'm not planning to do it too I did.
At First, I went on a pilgrimage to the cinema across the country, and I was planning to talk about the story of the movie ′′ a in the town ′′ at each movie theater, and I was planning to sell tickets at the exit...... in corona The plan has all been blank.
The cinema is going to go around 50 places, and if you sell 200 tickets at the exit of each cinema, there are 200 x 50 places, and there are 1 million advance tickets there I was making money.
It's been a blank in Corona, but think about it well.
I couldn't do an event to go around the movie theater in Corona, and I put it out as a replacement hand, for example, this time, ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition ~" I have 3 advance tickets for the ′′ Advanced Edition It's attached and 3100 participants are decided at the moment.
At this point, 9300 advance tickets are selling.
It takes 1 years to go around the cinema.
Meanwhile," Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition] ~" is about 90 minutes.
The policy of ′′ instead of being able to do it in corona ′′ is hitting a lot of other things, and if there is no corona, the advance tickets for the movie ′′ a town ′′ are now I didn't sell 1 minutes of it.
What you want to say is a cliche, but it is not very important to have a problem, and it is important how to deal with the problem.
And the power to deal with it is not ′′ genius inspiration ′′ but ′′ knowledge,"
Crowdfunding, online salon, without the knowledge of those handling, the option of coping is reduced.
The deficiency of the option is ′′ impatience ′′ and impatience gives birth to a judgement mistake, so it is ′′ knowledge ′′ that you need to do it.
In this phase, ′′ talent ′′ doesn't stand for anything.
This is how I'm going to blow up the announcement of ′′ Ryo Nishino Online Lecture ~ Marketing course [Advanced Edition] ′′ come on ~" but of course, it's not just my lecture, but I'm going to have a good time. I think it's better to absorb knowledge from a lot of people.
So," I think it's going to be a problem where to choose someone who teaches me that kind of thing?" but this is my choice, but," now I'm selling it I think the one who has things is good.
The line of ′′ selling things ′′ is not what the person says ′′ this is only selling," the 3th person recognizes ′′ selling ′′ Here it is.
When you say it yourself, you can't get enough of the numbers.
Self-proclaimed numbers are better not to be a reference number.
Later, the knowledge of those who don't currently have progressive hit goods is a bit slow because it's a quote from the knowledge of those who don't currently have progressive hit goods.
I don't get too useless.
Yesterday, I came to Mr. Tanaka, a representative of the glasses brand owndays, on the ′′ snack nishino ′′ that was streaming on Youtube, but tanaka's story is ′′ the story of the site that produces the hit business ′′ I'm going to study so much.
https://youtu.be/wr7QW72rBFg
I think it's best to learn from that kind of active player.
Today we talked about the theme of ′′ the right choice of mentor ′′
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino
▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065
━━━
Released on December 25, 2020!
The movie in a town ′′
▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395
▼ here is the screening hall
https://theater.toho.co.jp/toho_theaterlist/poupelle.html#region7Translated
If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With 800 million active users, TikTok has an unmatched reach and penetration in these demographics.
TikTok offers a goldmine of opportunities for marketers and influencers. However, one place that it fell short was live videos, which are offered by competitor platforms like Facebook, Twitch, and Instagram.
In 2019, TikTok launched their Live feature by which content creators can live stream their videos from the platform.
Live video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account if your live stream audience sends you virtual “gifts.” The best part about live videos is that you can cover a lot of content through them since TikTok hasn’t yet restricted their duration.
In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.
What Can You Do on YouNow?
Watch live videos, browse trending hash tags, categories and broadcasters
Broadcast live videos
Follow, chat and connect with other broadcasters/fans
Like and comment on videos
In-app purchases (Users can purchase gifts for other followers).
Many teens use the app to broadcast their talents for example dancing and singing are very popular broadcasts. In addition, teens use the app for advice and to ask questions, there’s even a #bored hashtag which is very popular among teens. Other strangely popular hashtags include #sleepingsquad where people broadcast themselves sleeping.
One of the things we noticed about the content posted by teens is that many of them broadcast from their bedrooms, we always recommend being careful about sharing personal information online.
If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With 800 million active users, TikTok has an unmatched reach and penetration in these demographics.
TikTok offers a goldmine of opportunities for marketers and influencers. However, one place that it fell short was live videos, which are offered by competitor platforms like Facebook, Twitch, and Instagram.
In 2019, TikTok launched their Live feature by which content creators can live stream their videos from the platform.
Live video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account if your live stream audience sends you virtual “gifts.” The best part about live videos is that you can cover a lot of content through them since TikTok hasn’t yet restricted their duration.
In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.
What Can You Do on YouNow?
Watch live videos, browse trending hash tags, categories and broadcasters
Broadcast live videos
Follow, chat and connect with other broadcasters/fans
Like and comment on videos
In-app purchases (Users can purchase gifts for other followers).
Many teens use the app to broadcast their talents for example dancing and singing are very popular broadcasts. In addition, teens use the app for advice and to ask questions, there’s even a #bored hashtag which is very popular among teens. Other strangely popular hashtags include #sleepingsquad where people broadcast themselves sleeping.
One of the things we noticed about the content posted by teens is that many of them broadcast from their bedrooms, we always recommend being careful about sharing personal information online.
If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With 800 million active users, TikTok has an unmatched reach and penetration in these demographics.
TikTok offers a goldmine of opportunities for marketers and influencers. However, one place that it fell short was live videos, which are offered by competitor platforms like Facebook, Twitch, and Instagram.
In 2019, TikTok launched their Live feature by which content creators can live stream their videos from the platform.
Live video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account if your live stream audience sends you virtual “gifts.” The best part about live videos is that you can cover a lot of content through them since TikTok hasn’t yet restricted their duration.
In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.
What Can You Do on YouNow?
Watch live videos, browse trending hash tags, categories and broadcasters
Broadcast live videos
Follow, chat and connect with other broadcasters/fans
Like and comment on videos
In-app purchases (Users can purchase gifts for other followers).
Many teens use the app to broadcast their talents for example dancing and singing are very popular broadcasts. In addition, teens use the app for advice and to ask questions, there’s even a #bored hashtag which is very popular among teens. Other strangely popular hashtags include #sleepingsquad where people broadcast themselves sleeping.
One of the things we noticed about the content posted by teens is that many of them broadcast from their bedrooms, we always recommend being careful about sharing personal information online.
