久等了!策略顧問—方法與實務(Strategy Consulting: Approach and Practice)即將再度於今年九月開課!
本課程由台大李吉仁教授和波士頓顧問公司(BCG, Boston Consulting Group)合夥人兼董事總經理徐瑞廷(JT Hsu)共同創設,內容以BCG培養新進顧問的方法為基礎,傳授問題解決的核心技巧,包括邏輯思考、假說思考、問題定義、解決方案設計與溝通等,旨在協助學生培養策略顧問與商業決策必備的基本思考能力,使能以企業策略的高度解決實務問題。
課程包含專案實作,有修課人數限制,需預先取得修課資格,請參考以下說明。
課程名稱:策略顧問-方法與實務(Strategy Consulting: Approach and Practice)
課程時間:2021 年 9 月 24 日起隔週五 19:30-22:30(課前的工作坊與期中末報告為週末),共 10 堂課,二學分
課程講師:BCG 合夥人兼董事總經理徐瑞廷、李吉仁教授
選課對象:本課程將招收約 56 名台大、師大、台科大學生(三校聯盟)與政大旁聽學生(無正式學分),開放給不分科系大三以上(含研究所)有志於策略顧問領域、或對顧問方法與實務有高度興趣的學生,需具備基本會計知識。
申請流程:請備齊個人 CV(A4 一頁以內)與 Cover letter(內述個人修課經驗與成績、社團或機構實習經驗、修課動機),在截止期限前至https://forms.gle/FwSnbzoDhNgobunz8 完成線上申請。
申請時間:即日起至 2021 年 8 月 14 日(六)17:00 止,第一階段錄取名單預定於 8 月 30 日公布,並在 9 月 11 日課前工作坊後,於 9 月 13 日公佈最終名單。有任何疑問歡迎來信詢問 NTUSCAP@gmail.com。
Are you a student from the NTU System (including National Taiwan University, National Taiwan Normal University and National Taiwan University of Science and Technology) or National Chengchi University, and would like to…
Challenge your mind on real-life business problems?
Acquire the core skills required of a strategy consultant?
Learn first-hand from BCG, the world's leading advisor on strategy?
If so, apply for the Strategy Consulting—Approach and Practice at NTU!
Strategy Consulting—Approach and Practice (SCAP) is a 2-credit elective course offered by National Taiwan University in partnership with Boston Consulting Group.
In this course, you will learn core consulting skills structured around problem solving, from logical thinking, hypothesis thinking, defining problems, generating insights to communicate with stakeholders. These skills will then be put into practice while you and your team members solve a real-life business case with the support of BCG consultants.
The SCAP course aims to give you the most unique and realistic experience of strategy consulting.
To apply, submit your CV and a letter of motivation online via https://forms.gle/FwSnbzoDhNgobunz8 by 5pm on August 14, 2021.
For more information, please contact us at NTUSCAP@gmail.com.
* This course offers seats to applicants from the National Chengchi University on an audit basis (no academic credit) and expects auditors to complete all sessions.
「logical thinking approach」的推薦目錄:
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- 關於logical thinking approach 在 AppWorks Facebook 的最讚貼文
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logical thinking approach 在 BCG in Taiwan Facebook 的最佳解答
策略顧問—方法與實務 (Strategy Consulting: Approach and Practice)即將再度開課!
本課程由台大李吉仁教授和波士頓顧問公司(BCG, Boston Consulting Group)合夥人兼董事總經理徐瑞廷(JT)共同創設,內容以BCG培養新進顧問的方法為基礎,傳授問題解決的核心技巧,包括邏輯思考、假說思考、問題定義、解決方案設計與溝通等,旨在協助學生培養策略顧問與商業決策必備的基本思考能力,使能以企業策略的高度解決實務問題。
課程包含專案實作,有修課人數限制,需預先取得修課資格,請參考以下說明。
課程名稱:策略顧問-方法與實務 (Strategy Consulting: Approach and Practice)
課程時間:2020年9月18日起隔週五19:30-22:30(課前的工作坊與期中末報告為週末),共10堂課,二學分
課程講師:BCG合夥人兼董事總經理徐瑞廷、李吉仁教授
選課對象:本課程將招收約56名台大、師大、台科大學生(三校聯盟)與政大旁聽學生(無正式學分),開放給不分科系大三以上(含研究所)有志於策略顧問領域、或對顧問方法與實務有高度興趣的學生,需具備基本會計知識。
申請流程:請備齊個人CV(A4一頁以內)與Cover letter(內述個人修課經驗與成績、社團或機構實習經驗、修課動機),在截止期限前至 https://reurl.cc/MvmO84 完成線上申請。
申請時間:即日起至2020年8月2日17:00止,第一階段錄取名單預定於8月24日公布,並在9月5日課前工作坊後於9月7日公佈最終名單。有任何疑問歡迎來信詢問NTUSCAP@gmail.com。
Are you a student from the NTU System (including National Taiwan University, National Taiwan Normal University and National Taiwan University of Science and Technology) or National Chengchi University*, and would like to…
• Challenge your mind on real-life business problems?
• Acquire the core skills required of a strategy consultant?
• Learn first-hand from BCG, the world's leading advisor on strategy?
If so, apply for the Strategy Consulting—Approach and Practice at NTU!
Strategy Consulting—Approach and Practice (SCAP) is a 2-credit elective course offered by National Taiwan University in partnership with Boston Consulting Group.
In this course, you will learn core consulting skills structured around problem solving, from logical thinking, hypothesis thinking, defining problems, generating insights to communicating with stakeholders. These skills will then be put into practice while you and your team members solve a real-life business case with the support of BCG consultants.
The SCAP course aims to give you the most unique and realistic experience to strategy consulting.
To apply, submit your CV and a letter of motivation online at https://reurl.cc/MvmO84 by 5pm on August 2, 2020.
For more information, please contact us at NTUSCAP@gmail.com.
*This course offers seats to applicants from the National Chengchi University on an audit basis (no academic credit) and expects auditors to complete all sessions.
logical thinking approach 在 AppWorks Facebook 的最讚貼文
[How Does a Customer's Need for Progress Create Demand?]
Have you ever wondered what is going on inside someone else's head?
Why do customers who have learned about your product fail to try it?
How can you use marketing to create demand in potential customers who have not taken that risky first step like the early adopters?
The answers lie in figuring out whether your product can actually help someone feel progress. Progress enabling is a core demand-side catalyst in early stage product marketing.
A core piece of the marketing process is understanding how an emotional or mental demand for progress tunes a potential customer's strategy for choosing your product. You may have heard of "Jobs to Be Done" theory. There's a piece of this theory that I have used when talking with founders about how they shape marketing messages and strategies for early stage product.
Take a look at the image. These "levers" of progress making forces are good ways to interpret what a customer might be experiencing when they choose your product. How can you exploit this? There's a conceptual approach and then actual steps.
Conceptually: It's important to approach this by undrstanding that a customer wants to assign a job to your product. In other words, they don't choose your product because it's cheaper than the competitions or because it's blue or red, or big or small. They aren't worried about features. What they are concerned with is, "How does this help me do the thing that I want to get done?"
As the founder, who is also managing marketing, you need to interpret that inner drive, and then translate that back to the customer as a phrase, a story, or a design concept that helps them see that journey in your product.
Okay right, so how do I do that? Good question.
Tactics
1. Find early adopters of your product. You have obviously had early success, that's why you are contributing time, thoughts and money to this marketing project. You need to talk to those early adopters.
2. Ask them to sit down for an interview with you after telling them you would like to interview them about their personal journey in choosing this product. This can be on the phone or through online video, but it's ideally in person. You want to be able to see body language, facial expressions, and feel the tone of the person when you ask them questions about their journey.
3. Work through a series of questions with them that focus on their emotional state and their approach to the product. There might be several types of questions here, but what you are trying to dig for is: "What were you thinking when you chose this product? What were you feeling?"
4. At this point, you want to really get super detailed about exactly what they wanted, how they obtained it and what was the result of that success. Ask them to play a movie in their head, and they are the star of that movie, and ask them to describe, step by step, as if they are in that movie, exactly what happened when they chose your product.
5. Take copious notes about this. Try to interview a series of people in this same manner. Make it a logical process and standardize it.
At the end of this process, you should have a trend. Each of these customers should show you something that is similar to each other customer about the WHY of their choosing.
It should resemble something close to this image. There should be encounters with each of these progress-making forces.
Your marketing story then needs to take the shape of offering the product as a catalyst or an enabler of this progress. No one product will look the same in terms of its storytelling characteristics.
If you want an example of what a progress-making story looks like in marketing, you should watch the video about Snickers that I have put at the end of this post. You should be able to see exactly what I am talking about. The marketing for this product is a story, not about the features of the candy, but about the progress that the customer feels, exactly as he feels it. And the product is simply the prop in that customer journey. It's about experience.
I hope this helps early stage founders understand the forces of progress that are in a customer's life. If you would like to talk about your marketing strategy, please ping me by leaving a comment or sending me a message. At AppWorks, we love spending time with founders and figuring out these hard problems.
Video: https://youtu.be/vW6ZXHWvaGc
If you are a founder who would like help getting better at building, marketing, or driving revenue growth, come join us at AppWorks Accelerator for the 2020 session beginning in March, applications close on December 16: http://bit.ly/32YvBYh
Doug Crets
English Communications Master, AppWorks
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