“The stories from the Ouverture mini-series filmed with Gus [Van Sant] were the starting point to land now in Los Angeles. They were transposed into a second narrative, a road trip with other actors and other faces, as in a parallel dimension. It’s almost as if the cast had got into a car and driven to Los Angeles where they entered the imaginary world of Cinema. Through the magic of films made in Hollywood, through the magic of the city’s light, its days and its nights, the story morphs and keeps going,” said Creative Director Alessandro Michele about the new Gucci Ouverture campaign. Watch the campaign film on.gucci.com/GucciOuverture_.
