美國知名網紅Kate Talbot＋阿雅談品牌、內容策略、內容行銷
直播：https://event.webinarjam.com/go/live/21/vo3lyaxfosksg
矽谷頂尖加速器500 Starups請我幫他們拉丁美洲五個國家的新創社群演講
媽呀！我的西班牙文不行耶～只會Hola! 👋 沒有啦，還好是講英文！
來吧！來看看拉丁美洲的人都問什麼問題！
First Topic: Brand.
Let’s talk about memorable brands.
Does every startup need to have one?
Which elements do you consider good brands have in common?
What is the best way to create and develop brand awareness? And how do you measure it?
Which startup do you consider does a good job with their brand, and how they built it? One example each.
In which stage you should start building your brand: before launching your product or after finding product-market fit?
Second topic: Content strategy.
Content vs Content Strategy. What's the difference between them and why a startup should think around strategy and not just content?
Why is it important to have a content strategy?
How a company should plan this strategy and who is responsible for this?
What to consider when planning your content strategy?
Paid and organic.
Channels.
Audience.
Content.
Once you have your strategy in place, how do you know if it's working properly? What should you measure and what tools do you recommend for this?
Third topic: Content for sales.
How can we use content to get conversions (leads, sales)?
Content helps to build trust to potential customers, what kind of content helps for this?
What kind of content do you recommend to turn leads into sales for B2B and B2C?
Producing content has always a cost, if it’s planned to impact brand awareness and also helps with sales, should you consider adding this cost to your CAC? (Blog posts, influencers, your social media, email marketing, youtube, videos, etc.)
How does content play a role in your SEO?
content strategy example 在 Example: Content Strategy Roadmap 43 - Pinterest 的必吃
1 mars 2017 - Example of a Content Strategy Roadmap. From Brain Traffic. ... <看更多>