關於 consumer awareness ，我們在網路上蒐集到這些相關的討論、資訊與評價

今天是聯合國 #國際糧食損失和浪費問題宣傳日！！

根據聯合國糧農組織(FAO)統計，全世界每年有3分之1、約13億噸的糧食被浪費掉，糧食損失與浪費造成自然資源的消耗與碳排放量的增加，加劇極端氣候。

在台灣，透過媒合網站、食物銀行以及惜福超市，從生產、製造到消費，我們在解決糧食損失與浪費走在前端，實踐了聯合國「永續發展目標（SDGs）」第12項目標「確保永續的消費與生產模式」以及第2項目標「消除飢餓，達成糧食安全，改善營養及促進永續農業」。

台灣是實踐聯合國永續發展目標的模範生，我們希望透過這部影片，呼應聯合國「國際糧食損失與浪費問題宣傳日」，減少糧食浪費，就從你我做起。

#永續發展目標 #SDG12 #確保永續的消費與生產模式 #SDG2 #消除飢餓達成糧食安全改善營養及促進永續農業

Do you know what today is? It’s the UN International Day of Awareness of Food Loss and Waste! According to statistics from the Food and Agriculture Organization of the United Nations, around a third of food around the world goes to waste every year; that’s around 1.3 billion tonnes! This also means extra carbon emissions and depletion of natural resources, contributing to #ClimateChange.

#Taiwan has come up with a whole host of innovative ideas to reduce food loss from upstream producers, all the way down to the consumer. Check out the video below to find out more about one such initiative, websites which facilitate the distribution of surplus agricultural produce from farmers and supermarkets to people in remote areas and vulnerable groups through food banks.

This initiative is in line with both #SDG2 #ZeroHunger and #SDG12 #ResponsibleConsumptionAndProduction and we hope that by 2030 food waste by consumers can be reduced by 50% as well as reducing food loss in supply chains.

Taiwan’s vision of global partnership on the issue of #FoodWaste can serve as a reference for the UN in attaining the SDGs!

【 台中漁會品牌吉祥物 by Subkarma 】

一種讓品牌開口說話的簡單方法就是～
創造出一個能夠呈現『 #品牌價值 』
『 #個性特徵 』並且能與消費者互動的角色

✨ #吉祥物✨
不但可以幫助強化品牌意識
塑造出正面形象
更可以協助掌控品牌識別度
能讓品牌變得更容易識別，且難以忽視

而吉祥物則可以利用數位行銷
遊戲化、AI、VR及公關活動等活躍起來！

吉祥物總是令人印象深刻！

_______

【 Fish Association brand Mascot by Subkarma 】

Brands Engage!

Brands can talk. An easy way to make this work is creating a character that reflects the brand’s values and personality that can engage with the consumer.

✨A #mascot ✨
can help increase brand awareness, create a positive image and help control brand perception.The brand can become more recognizable and hard to ignore.

Mascots will come alive through digital marketing, gamification, AI, virtual reality and PR campaigns.

Mascots are memorable!

#SUBKARMA #薩巴卡瑪 #吉祥物 #角色 #品牌 #設計 #branding #mascot #character #design

【本消息稿由OneAD 果實夥伴提供】

以前，消費者想購物，貨比三家得到實體通路走一趟，再由銷售人員協同完成訂單；現在，消費者想購物，除了直接從口袋名單挑選品牌，只要上網問一下親友建議、爬文網友評測、參考網紅推薦、點擊促動廣告，或是直接進入比價網站蒐集資訊，就能一指完成消費，今天下單速速送達。

面對消費者的行為轉變，現代行銷人面臨了前所未有的新挑戰：消費者旅程不再線性，每次的購買路徑都獨特、多變且不可預測。當經典的行銷與銷售漏斗間的界線變得模糊，從品牌知名度（Awareness）到購買（Purchase）間的每個數位接觸點都可能是購買決策的關鍵時刻，傳統的廣告鎖定已無法滿足所有行銷需求。品牌該如何直接找到最有消費潛力的消費者，在最重要的時機出現在他們眼前，甚至直接促動他們採取行動？掌握消費者意向（Consumer Intent）將是關鍵奧秘。

#DMA會員公司
#OneAD果實夥伴

เบื้องหน้าเจ๊น้ำรุงรัง เบื้องหลังคือสุดยอดนักวิเคราะห์ insight consumer #คอตเลอร์ยังหลีกทาง ⠀
⠀
5 สูตรความสำเร็จ ? #ฉบับสก๊อยการตลาด ?⠀
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⭐ 1 เลือกสินค้า ให้ตรงความต้องการของผู้บริโภค ⠀
⭐ 2 ส่องพฤติกรรม-สำรวจไลฟ์สไตล์⠀
⭐ 3 ตั้งเป้ายอดขาย⠀
⭐ 4 ประเมินผลเพื่อปรับปรุง⠀
⭐ 5 เก็บ data ลูกค้า เพื่อตอบความต้องการอย่างครบถ้วน⠀
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#ความสำเร็จไม่มีบังเอิญ ⠀#รู้จริงในเรื่องที่ทำ ⠀#ซูเปอร์เพียร ⠀#ทุกลมหายใจคือลูกค้า ⠀#อิงอรยุวดีสุนิษา ⠀
... อ่านแล้วโปรดแชร์ให้ถึงแม่ค้าทุกคน ?⠀
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ขอบคุณ เจ๊น้ำ @ณัฐนัน ต้นศึกษา⠀
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? #TalkATeach #ทุกพฤหัสสองทุ่ม ⠀
▶ ฟังต่อคลิปเต็ม คลิก ? https://youtu.be/NagRBmzeIKw ⠀

只是想跟大家分享一下偶們的作業哈哈哈
還有這個議題也很直得大家去關注～大家有興趣可以多多去了解一下Article13～
然後沒錯 這支影片包含裡面的新聞 全部是我剪的?
The current decade will be known as a decade of digital dependency. The proportion of people accessing the internet has increased from 20% almost a decade ago, to 72% in 2018. (Ofcom, 2018). With the existence of network publics, online expressions are automatically recorded and archived, Content made out of bits can be duplicated and can be accessed through various ways (Boyd, 2010). Websites like YouTube, Facebook and twitter have changed the online marketing trend with the help of content creators, brand influencers etc. who enjoy the freedom of expression on the internet across the world, but big changes are coming to online copyright across the European Union. Article 13 of the European Union directive on the digital single market requires the likes of Youtube, Facebook and Twitter to take more responsibility for copyrighted material being shared on the platforms (Reynolds,2013). Therefore, this video intends to provide awareness to a mass segment of internet users and content creators on the internet about the Political issue of Article 13 and recommend the viewers to raise their opinion against it but we realized that a number of millennials are not aware about the issue of Article 13 and the main reason for the unawareness is ignorance. People tend to ignore the obvious things according to the psychology of willful blindness. So, in this case, people ignore the news of article 13 which they could and should have known but don’t know because it made them feel better to not know it ( Popova, 2018) Our aim is to show to the audience what the cost of inaction can result in. Upon an informal survey conducted in regards to Article 13 , we discovered, Everyone has heard about it, but no one knows about it

Viewers of the video are recommended to raise their opinion by signing an online petition by visiting the website https://savetheinternet.info/. The reason behind choosing this website among several other online petitions was the number of supporters. This online petition has over 5 million supporters who have signed to show the politicians their disapproval towards the reform. History suggests that online petitions have been successful in bringing change with number of instances.

The viral progression of the video has been supported by a number of strategies. Viral Videos tend to be exceptional.` The media chosen to inspire the audience to propagate this video are Facebook, Instagram, YouTube and Twitter. The major target audience will be millennials and people who belong to Generation Z. In order to attract and connect with the target audience, elements such as websites, news channels, and content from internet content creators such as 9Gag, PewDiePie were shown in the video. The target audience has a huge potential to push the video to a larger audience. The viral progression of the video is heavily dependent on Word-of-Mouth marketing which is the intentional influencing of consumer communications by professional marketing techniques (Kozinets, 2010). We aim the share the video with the hashtag #SaveYourInternet as we believe that hashtags can serve a motivational role for viewers to consume and distribute the content as per spreadability theory from the SPIN framework. ( Mills,2012 ) The video also highlights the behavior of the protagonist, who ignores such political news that has so much relevance in his actual life. We believe that the target audience will be able to relate themselves with the video and share it. Apart from that, the relevance of the issue of Article 13 can help the propagability and strengthen the integration among the viewers to become aware and act against it.