關於 blockchain in music industry ，我們在網路上蒐集到這些相關的討論、資訊與評價

“the xxxx is an NFT?”
Non-fungible Tokens on the blockchain? Unique, speculatable, collectible mapping protocols?
Is that it?
I’ve been trying to find a way to reduce the age old income gap in the Chinese music industry for several years now, to no avail. Current models make it almost impossible for new Chinese musicians to continue making music without supplementary sources of income.
NFTs look like a way out: they can help provide musicians and other young creators forge incentivized patron-artist relationships to ride out the storm until they find their own breaks.

I’m proud to share that I’ve been signed on as an ambassador for OMC Group, the #blockchain company whose solutions to smarter, secure and trustable data will pave the way for how people do business in the future and its solutions also help protect the music and entertainment industry with issues on #IntellectualProperty and #digital content. Check them out at https://omc-group.co/. OMC Group OMC POS

#DigitalCurrency #BlockchainTechnology #TechnologyInvestment #DigitalAsset #APoC #OMCPOS #Technology #Business #Entrepreneurship #Digitalisation #Finance #StayStrong

[How to find the right marketing channel that’ll work for you]

In the world where almost every app, website, and even internet browsers are tracking our digital footprint, more than ever before, we have the ability to place our adverts in front of any customer. But increasingly, I’ve seen this act as a double edged sword for founders and their startup, they end up buying all types of advertising, retargeting tools, across multiple platforms and channels, burning through their marketing budget without really moving the needle. This got me thinking, what’s the best practice in selecting the right marketing channel, especially with a constrained budget?

#Back_to_basics:
We start with the customer journey, what hurdles does your customer need to overcome in order to purchase your product. Can this decision be made by the customer alone? Or do they have to discuss this with their significant other? maybe a parent? or their manager? or even the CEO. Understanding the decision process and parties involved, lets you narrow down the audience segment and how to target them. You want to have marketing strategies for both your customer and the decision makers, selling to engineers and selling to CEOs are equally important but they are very different. The fundamental difference lies between:

#Eyeballs:
Your customer will most likely have a very different digital footprint compared to the decision maker. Just like a parent doesn’t watch as much Youtube as their kids, neither will a CEO compare to the average engineer. So if your customer’s decision marker hasn't heard about you, the hurdle you’ll need to overcome is much higher.
There is a high chance their digital footprint falls into the biggest websites in the world, like Facebook, Youtube, Instagram, and local forums like Dcard/Reddit. So as these websites invest millions of dollars in R&D to compete for screen time, the only way to increase your exposure is to find the touch points they engage with on these platforms. Which brings me to my last point:
#Influencers_KOLs_Entertainers:
As the entertainment industry follows the retail industry’s footsteps in decentralization, we become less influenced by mainstream media and top down commercials. Customers now have direct and uninterrupted access to influencers, opinion leaders, and entertainers, who they resonate with on a much deeper level. Whether it is their taste in food, music, fashion, or personal values. I’m very bullish on influencers, KOLs, and the future of social commerce. Although it is a very fragmented space, but with diligent testing and supervision, I have seen startups successfully operate influencers and KOLs as a positive ROAS channel.

If you're a founder interested in growing your startup. You will love our community and mentors, check our website to add your name to the mailing list when the next application kicks off @ www.appworks.tw/accelerator

by Jack An
Analyst at AppWorks

Musicians need a platform, which enables them to claim their identity and intellectual property without countless third parties managing their licenses. The musician Imogen heap is fascinated about new identity systems for musicians. We believe blockchain based networks can capture and distribute value especially for individual artists. Together with Phil she also discusses virtual reality and explains the current state of advertisements in the music industry for VC offerings.

Phil Chen - @philchen913
Imogen Heap - @imogenheap

HTC Exodus
https://www.htcexodus.com
FB/Telegram/Reddit: @htcexodus
Instagram: @htc.exodus

Rebuilding trust, one phone at a time.